In the 70s, there was no life more glamorous than that of a race pilot, according to Frida Giannini. Rush tells a true story, that of a pilot during the Golden Age of Formula 1, the British world champion James Hunt, known off the circuit for having incarnated the lifestyle of an era: unbridled, savage,...
Gucci Première Chooses Blake Lively
Gucci Première is an arresting nectar composed of a mixture of sophisticated wood and sensual musk, added to white blossoms, an effervescent bergamot, and leather. This perfume oscillates between strength and sensuality, just like the concept that it hopes to be the scent of: timeless Hollywood glamour. The perfume is the finishing touch to an outfit;...
Christian Dior Collection Privée
Majestic, authentic, refined, difficult not to praise this collection that ties in with artisanal tradition and the art of perfume. Miss Dior, Dior Homme, Dior Addict, Eau Sauvage… all of these are names who’s reputation has already been made, stars in the constellation of Dior perfumes that attracts every eye. Little known to the greater...
Le Beau Mâle by Jean Paul Gaultier
Eighteen years have gone by since the creation of “Mâle” by Jean Paul Gaultier; now in 2013, the brand is revisiting its male fragrance with “Le Beau Mâle”. Jean Paul Gaultier’s label asked Francis Kurkdjian to take on a challenge: modernizing “Le Mâle”, a fragrance he created himself in 1995. According to the perfumer, lavender...
Robert Pattinson, the New Face of Dior Homme
Since October, the rumor has been flying. Here and there, it was whispered that the new face of Dior perfume is that of Robert Pattinson. On 12 June, the House of Dior confirmed: that it is this beauty, all in stock, who will succeed Jude Law. The distinguished elegance of a British arch casts, once...
The First Parisian Dior Beauty Pop-Up Shop
Dior will be opening a pop-up shop entirely dedicated to beauty products on Paris’ 368 rue Saint Honoré. 80 square meters will be exclusively dedicated to the beauty universe in this first Dior Beauté boutique to set up shop at the heart of Paris’ 1st arrondissement. The black lacquered building shines with fluorescent neon lights...
Azzaro for Men
Loris Azzaro, designer, perfumer, and founder of the Azzaro brand, wanted to create a cologne “for men who love women who love men.” Her wish was granted in 1978 by perfumers Gérard Anthony de Firmenich and Martin Heiddenreich. Together, they would compose the first fragrance for men in the history of the Italian label: Azzaro...
Me, A Fragrance Signed Lanvin
The couture designer Alber Elbaz reveals this season the new perfume from Lanvin: Me “Me is a partition of emotions of every instant, a music of meaning,” says the designer of house Lanvin. Initially, bright and intensive aromas; blackberry and a touch of blueberry (referring to codes of Parisian fashion house), tint the atmosphere. Then...
A New Box for Guerlain’s Habit Rouge
This spring, Guerlain is giving its legendary Habit Rouge a new home: a limited edition collectors box that pays homage to the rules of the brand. Almost 50 years after its initial creation, the luxury brand continues to supplement the history of this mythical perfume. From stitched red leather to cavalry vibes and an embossed...
Anja Rubik loves Paris
This year, the perfume Paris is celebrating its 30th anniversary. Just for the occasion, top model Anja Rubik has become their new face, using her beauty to celebrate the iron lady that watches over the city that was so dear to Yves Saint-Laurent. The Hedi Slimane era has offered Anja Rubik the chance to incarnate...









