Paris Fashion and Luxury Icons Tour

This is the tour for the curious, gourmets, enthusiasts and connoisseurs of fashion and luxury by Sébastien Girard, creator of www.icon-icon.com and @iconiconmedia.

A tour of the iconic and enchanting places of the capital. These places where the icons of fashion, luxury have been, in turn, thought, imagined, created, concocted, and lived! Come and discover our heritage, the great luxury houses, the palaces, which has forged the reputation of Paris as the indisputable capital of chic, luxury and the art of living.

Discover the places where Paris’ reputation as the indisputable capital of chic, luxury and ‘joie de vivre’ has been formed. With a Parisian, coupled with a professor operating for the prestigious schools of fashion, commerce and hospitality, he will tell you the little stories and fascinating anecdotes hidden behind these pieces, these places, these experiences and these emblematic people.

I invite you to stroll with me – starting from Place Vendôme. Where the first modern palace stands – the Ritz! So many stories have happened there.

So many innovations too – in particular that of the French School of Gastronomy, with Auguste Escoffier operating from the kitchens of the Ritz.

A unique expertise, and excellence for signature, Chef Nicolas Sale is in charge. On the pastry side, it is François Perret who revives the taste buds today. But the iconic hot chocolate and madeleines, especially that of Proust, are still very much in the news!

We then continue up Rue de la Paix.

The street of jewels, of couture and diamonds of goldsmiths…Cartier. Mellerio said to Mellers. The boutique of the first designer in history, whose name I’ll keep to better reveal later. And that of Massaro, whose name may not arouse anything…for the moment.

Now, we arrive at the heart of French luxury. Place Vendôme and its aura of magnificence. The Mecca of fine jewelry – Chaumet, Boucheron, Van Cleef and…let me tell you about the scandal caused by the first collection of fine jewelry cut by a seamstress…

This seamstress was inspired by the octagonal lines of Place Vendôme for her perfume N°5.

And then?

Then this tour that retraces the hotspots of fashion and luxury will plunge you into the heart of Rue Saint Honoré.

With Goyard, first of all. The trunk maker settled here in 1853.

Further on, it was the Moynat universe that linked fashion, dance and opera.

Then, it’s time to come back to the art of Francis Kurkdjian, a key vendor of French perfumes.

Next, we disembark on the lively artery that is Rue de Rivoli.

It is here that the secrets whispered by the ceramic of its sidewalk, under its arcades, will all be revealed to you…

The bookseller Galignani, Angelina, Meyrowitz at 5 Rue de Castiglione… the first luxury eyewear manufacturer!

Goutal, another company that makes the greatness of French perfumery.

Meyrovitz, Grolet and even the Palace of Mauritius had so much to say about the icons of luxury and fashion! Pieces that have revolutionized the genre, but not only that!

The pastry of Meurice by Cédric Grolet merges sculpture, fruit and gluttony. Le Meurice, again, from where Alain Ducasse has literally revolutionized cooking, advocates a return to culinary simplicity. A taste experience that has become an example of the genre.

This is also where Guerlain founded his company. In 1828, the Guerlain perfumery moved to the ground floor of the Meurice hotel!

Another icon of gastronomy, it is at Mandarin Oriental where we will find Thierry Marx cuisine – and his signature dish – Le Risotto au…

We now pass in front of the place which hosted the very first Yves Saint Laurent parade.

Now we find ourselves at the heart of the Chanel universe. Where the heart of his workshops has been beating since 1910, Rue Cambon.

We now find ourselves the heart of the Chanel universe. In particular with the surrounding houses, purchased by that of Coco. Like Maison Michel – we can imagine the Chanel woman in a Virginie hat, right?

Finally, we arrive in Parisian night time – Maxim’s, the Mecca of the Second Empire of Napoleon. Hotspot of Parisian life, where the pleasure of the senses has become a way of life. Haute couture, champagne, parties until the early hours – casseroles laid the foundations of Parisian life.

The Hôtel du Crillon has seen Parisian women. The first palace in old history to have this sophistication!

We now will cross over to Rue Royale to join the artery world – the beautiful and the sublime.

Rue du Faubourg Saint Honoré – the most luxurious street in the world holds the keys to more than one universally desired product today.

Now it’s time to go back up, not too far, to the boutique where the ecstasy of French luxury was acquired. The Hermès boutique is brimming with objects of desire, very inspirational display cases. And anecdotes that have raised the standards of fashion and luxury all over the world!

Jeanne Lanvin, too, had her part to play. In 1889, she opened here, at 16 Rue Boissy d´Anglas, what would become the oldest French fashion house.

Paris is a story of chic and sophistication.

A story of pleasure and of knowing how to live. A story that La Durée always tells. So, how not to end this “Paris Fashion and Luxury Icons Tour” with these macaroons, such chic delicacies.

You have to have seen and tasted these little bits of Parisian life to understand it better!

Reservations

Rouge Coco Flash: New Shades in View

Chanel lipsticks unfolds its full depth collection with around 12 new shades. A pop as well as sensual!

Chanel Lipstick: Le Rouge Coco Flash

“If you’re sad, add more lipstick and attack.” The words of Mademoiselle, apostle of an elegance that has revolutionized fashion and femininity, ring true!

Especially when you notice the passion and allure that sign Chanel lipsticks. The new Rouge Coco Flash, released in 2019, is extremely powerful.

Light and soft, melting on the lips, it leaves in its wake a strong and precise color wash. Its consistency is obtained from a mixture of mimosa, jojoba and sunflower oils – the result? Rouge Coco Flash is extremely hydrating. What is even better is, the pigments, reflecting the light, distill the perfect balance between color and shine.

This time, the Rouge Coco Flash color chart was completed with 12 shades. Pop of colors and daring!

Embodied by Lily-Rose Depp, the Chanel attitude is deployed around sweet or striking shades.

Coiled in the iconic glass tube, the Rouge Coco Flash signs the radiance of a smile, in a simple and precise gesture.

Mood’s deep aubergine tint…the bright red-orange of the Lively tint. Easy, the sweet pink or Freeze the pearl pink. Fuchsias, plums or chocolates — the colors fuse and don’t look alike. The simplest is to choose, depending on mood and desire. The Chanel way!

Terre d’Hermès, Sensuality Of A Perfume

A perfume concocted in 2006 has, 13 years later, been enthroned to the pantheon of icons. Terre d’Hermès breathed a new vision of masculinity. 

Neither sweet nor peppery. Terre d’Hermès  carries woody, spicy notes – this is where it sources all its strength. When Jean-Claude Ellena was given the mission to elaborate a new scent, the nose attracted by Hermès wanted to join together the authenticity and emotion brought up by such a maison. He would source his inspiration from Jean Giono’s literature to find the harmony of man in the 21st century. 

Known for his stories that join the world of Provence with Italian flavors, Jean Giono inspired in Jean-Claude Ellena a story.. “A story with characters, a mise en scène of olfactive emotions”. His mantra? Terre d’Hermès must be a perfume that is “direct,  honest and readable” – a sillage most befitting of the Hermès man. “At once simple and complex, tender and determined, a dreamer with his feet on the ground” notes Jean-Claude Ellena. And the result stays true to the nose’s signature stamp. 

Terre d’Hermè is an earthy fragrance that plays at its top notes an accord between grapefruit, bergamot and pink peppercorn. At its heart, black pepper balances itself out on an emanating geranium before flying out together in a titillating vetiver. Cedar and benzoin come to complete the composition. “Today, I create with less than 200 materials, when perfumes normally contain 1000 our 1500” clarifies Jean-Claude Ellena. And it is true that his olfactive style is very fitting to the Hermès vision of luxury. 

Terre d’Hermés carries that discrete elegance that has now become quasi-synonymous with the maison at 24 rue du Faubourg Saint-Honoré. A density and a mineral depth that makes it one of the most sold perfumes in the world. It must be said that the man that wears Terre can only spread sensuality and brightness with every step. A kind of incarnation of the masculine ideal, conceived around the natural elements celebrating the breathtaking beauty of Nature. To capture this juice, surprising for its power, Philippe Mousquet was given the role to create the bottle. 

A bottle where Philippe Mousquet, the designer of Hermès at the time, managed to put into perspective an unexpected structure. The idea? The bottom of the bottle moulded into the letter “H” leaving a visible mark – just as the perfume leaves its trace in the soul. A heritage that Christine Nagel, who succeeded Jean-Claude Elena in 2016, seeks to preserve. Just as Hermès continues its impeccable style beyond fashions and seasons – this is chic with a capital H.

The Perfume Angel By Mugler – The Irresistible Icon

Thierry Mugler wanted a “perfume that would have a common resonance to all, something close to tenderness and childhood”. The icon Angel was thus born, and not without its fair share of peripeteia. 

It is a story of a perfume that is just as appreciated as it is known. Gourmand and sexual. A smell imagined by Thierry Mugler, couturier and avant gardiste, sourcing inspiration in a futurism with a wild and desirable grammar. In the 1990s, at the height of his art, the designer took to create a perfume like no other, a perfume that would resonate with all as such a familiar scent that it would become ungraspable. 

The idea is there. However, few talents in the perfume industry had the audacity to create such a genius scent. It is the impulsion of Olivier Cresp that would accomplish the project; “I spent two hours talking with Thierry Mugler”. He recalls how Mugler “spoke to me about the goûters that he would have at his grandmothers, the madeleines dipped in chocolate and then of amusement parks and candy-floss”.

More than 600 trials were necessary for Olivier Cresp to create the fragrance. At the top notes: kiwi, blackcurrant, mandarine – bright and sparkling. At the heart – passionfruit. And the bottom notes: patchouli, caramel, cocoa, heliotrope, honey and vanilla – the suave side of the icon. Yes, Thierry Mugler’s Angel is truly an icon of perfumery. Sold just as much as Chanel’s N°5 or Dior’s J’adore, Angel is different in that it stays as a type of sweet treat. Tender and sensual. 

To capture this voluntarily carnal scent, Thierry Mugler wanted a bottle at the level of his fashion. A futuristic bottle that takes one of the lucky charms of the designer – the star. This time, blue and flat. Here, once again – not a single glassmaker could make such a bottle. Only the glassmakers Brosse accepted the challenge. It took two years of research to come up with the bottle – an original and hypnotising object. Worthy of the Angel scent. Irresistible and voluptuous – the Angel perfume by Mugler enjoyed a truly desirable aura. Incarnated by Jerry Hall, Eva Mendes or more recently by Georgia May Jagger. 

L’Or De Vie: The Spectacular Serum And Cure From Dior

Dior “a magical name that carries both Dieu (God) and or (gold)” Jean Cocteau would say. The beauty regimen l’Or de Vie carries all of this. 

L’Or de Vie is unequivocally the chef d’oeuvre of Dior skincare; edited every year in a very limited edition. First there is the Cure l’Or de Vie, miraculous skincare that is twice more concentrated than previous editions. It reactivated the skin’s youth to leave only glow and brightness. Then, there is there Sérum l’Or de Vie –  a unique formula, entirely composed of Yquem extracts. 

Yes, the legendary vineyard, burgeon of luxury à la Francaise; the Chateau d’Yquem now serves feminine beauty. Dior science has been studying its cosmetic potential for already 30 years. In 2019, the natural treasure niched in the Dior gardens revealed its incredible antioxidant capacities. Enriched in extra nourishing care de vigne, l’Or de Vie delivers exceptional power. The skin is nourished and revived just as every season life rebirths at the heart of the Yquem vineyard. L’Or de Vie, in cream or in serum, borrows this prodigy from the most iconic vintage of the world. 

Irrigating the skin in order to diffuse the quintessence of the Yquem vine sap: it magnifies the effects of time in order to counteract its plans! Wrinkles are intensely smoothed, the face is restructured in depth.. The skin finds full and tonic volume! Skin radiates with a divine glow in a perfect velvet finish. It must be said that the Yquem vintage, often dating many centuries, proved by their inimitable aroma an incredible longevity. 

The Chanel Lion of Kristen Stewart

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Make up CHANEL : HYDRA BEAUTY Micro Liquid Essence, HYDRA BEAUTY Micro Crème, teint LES BEIGES  Medium Light, on the eyes LES 4 OMBRES Eclat Enigmatique, OMBRE PREMIÈRE Noir Pétrole, STYLO YEUX WATERPROOF Ébène, mascara LE VOLUME DE CHANEL Noir, SIGNATURE DE CHANEL Noir, LE GEL SOURCILS Brun, on the lips ROUGE COCO SHINE Intime.

The Chanel Lion of Kristen Stewart

Kristen Stewart, Chanel ambassador, face of the Gabrielle Fragrance and memeber of the jury, wore a black silk dress, look 74, from the Fall-Winter 2018/2019 ready-to-wear collection for the opening ceremony of the 71st Cannes festival. Chanel Jewelry. Chanel make-up

Poison Girl by Dior

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The history of the Poison collection begins in 1985, year when the house at 30 avenue Montaigne released a perfume with a slightly provocative allure. First of all there’s the name: Poison, already a foreboding omen. Then there’s the flask: a concoction captured in an apple-shaped bottle, the very archetype of the forbidden fruit. It wouldn’t take long for Poison to set tongues wagging. This scent is indeed the ultimate tool of seduction – just a few drops would be able to bring an entire crowd to its feet with the carnal facet that’s intimately multiplied within its wake.

That’s how Poison Girl begins, with the invigorating scent of orange. This hesperedic note confers it a profound dynamism and instantly awakens the senses of all those who dare travel in its wake. Then, the scent constructs itself and takes a particularly feminine turn. An enormous bouquet of flowers composed of May roses, cultivated in the Grasse region of France, as all as Damascus roses. The latter, symbol of an elegance that Monsieur Dior himself long worked with, brings a glamorous touch to the perfume. Finally the endnotes of Poison Girl arrive, more enveloping than the first upon contact with Venezuelan tonka bean that here gives off a velvety aspect. Incarnated by Camille Rowe, this scent is finding success with the nouveau elegant!

Bleu de Chanel

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There is one color that is incontestably profitable to the imagination; blue is inscrutable, blue is infinite, blue is profound – fresh like the newly fallen night, as impudent as an expanse of water, variating from a winter sky to cobalt overhead, blue is ever so close to the shadows, the last grade before sheer black. Gabrielle Chanel had a particular soft spot for this intense navy blue, just as much as she did for white, beige, and black. In 2010, Chanel’s laboratories released a cologne for a free man: Bleu de Chanel, a scent that’s like an ode to the freedom to improvise, composed for a masculine soul who writes the screenplay for his own life with each step.

In 2014, Jacques Polge proposed a new interpretation for the fragrance. An intense variation that fits in with its lineage all while treading a new amber and sensual territory – as if blue was now nourished by the light of night. This new olfactory and visual ballad, an Eau de Parfum, isn’t content with simply concentrating the key ingredients of the original formula into a new one. Now more enveloping and rounder, Blue de Chanel Eau de Parfum is there to comfort an extremely free man, a strong and determined man, overflowing with self-confidence, who’s fragility remains a secret… Isn’t this the power behind Gabrielle’s character ?

Bleu de Chanel takes its freshness from the Mediterranean, in the citrus fields of Calabria, in the foliage of aromatic herbs, at the heart of vetiver roots, in fusions of cedar wood and the unctuosity of sandalwood. But this time, these amber, almost velvety woods, take over where aqueous and aromatic freshness left off. The Eau de Parfum is a sharp and sudden emotion. From the initial shivers resonates the echo of woods at the heart while a base of arid cedar oxygenates and offloads the formula. In its wake, sandalwood from New Caledonia begins like distant music, and the freshness fuses. Bleu de Chanel Eau de Parfum claims a virile sensuality. Irresistible, it gives the desire to get closer to the skin, to feel even nearer to this carnal song. Its freshness is insubordinate, sharp, and residual… The olfactory banner of male nonconformism.