Ferrari Red? Revolutionary Cars

The team that has long since been the queen of F1 hides behind its iconic red hood a multitude of stories – beginning by luxury. 

“Ferrari, put on your machines my son’s ‘Cavalino Rampante’. It will bring you luck”. Not only did these word from the Countess Paolina Baracca accompany the destiny of the Ferrari stable, Enzo Ferrari was also there to hear them. Forever passionate about races and cars, the man behind the most prestigious stable in the world left an indelible mark on the world of cars. But also on popular culture. 

Why is the Ferrari Logo Yellow? 

It is because the founder completed the horse figure on a canary yellow rectangle, emblem of his natal town Modena in Italy. Visible from a distance, the signature carries the vivacity of the Ferrari cars. These are capable of wonders, from their first stirs. 

In 1948, Enzo Ferrari is approaching his legendary status when he is looking to produce grand turismo cars to finance his ambition for racing. The Ferrari 166 is thus the first Ferrari car to blend performance, creativity and aesthetics. For Enzo Ferrari, a beautiful car is also a matter of performance. 

With the Carrozzeria Touring he created the Ferrari 166. On the Mille Miglia circuit – at the wheel Clemente Biondetti, assisted by Giuseppe Navone – the Ferrari 166 would come first. A year later, it received the mythic 24 Heures du Mans. And like those that would follow, the Ferrari was red. Not surprising when we learn that colours were imposed in competitions. Blue for French cars, green for English… Red was then reserved for Ferraris, Italian. 

Ferraris Are the Most Powerful, the Most Reliable Too 

With the 250 GT California Spyder, Ferrari offered a jewel of power and design! All the luxury of Italy dresses up and lives in this 1950s car – meant to be a resolutely sporty cabriolet. 

The 250 GT California Spyder is conceived as the ideal cabriolet for a clientele flying on Californian roads. Sporty design and racing performance, the Italian Ferrari luxury goes deep into the details.. In 1959 the car gained its reputation as a small speedster until the day it shone to fifth place on the 24 Heures du Mans, in its lighter form. It is cinema that would make the Spyder a legend. 

In 1986, star of “Ferris Bueller’s Day Off”, the 250 GT California Spyder became the most appreciated Ferrari in history. A Ferrari that takes its power from a V12 3.0 motor of 240 horsepower. 

The World’s Most Beautiful Cars: The Ferrari Daytona and Testarossa

1968. When the Salon de l’automobile in Paris hosted an unconventional car – a Ferrari with a wild allure that looked ready to jump at any moment. 

Absolute classic of postwar GT design, the Daytona distills all the charm of its time; the “Kamm” tail fastback capturing the well thought out detail! But above its physique, it is power that is put at the heart of the car and pushed even further the standard of cars. 

In honour of the refined and modern luxury of the studio Pininfarina, Enzo Ferrari decided to elaborate a very special V12 4,4 l motor – propelled by six dual barrel carburettors Weber 40 mm, the motor distilled 352 horse to achieve close to 300 km / h. 

However it is the 1984 Testarossa that succeeded in giving Ferrari the most iconic of cars. It must be said that few cars are as well known as the Testarossa – it was THE car of the 1980s decade. 

The Testarossa is a true popular icon, present in no less than 16 films, of which “The Wolf of Wall Street” and “Miami Vice”, the Testarossa is the symbol of success. Luxury and distinction. 

Its glorious mechanic, classic and revolutionary allure, the Testarossa owes them all to the brushstrokes of the Italian designer Pininfarina. In italian, Testarossa means red cylinder head – and that is exactly what holds the feline elegance of this car. 

Ferrari and Michael Schumacher 

What would Ferrari be without its champions? The influence of the German pilot Schumacher guided Ferrari towards the creation of a car that would meet the demands of F1: the Ferrari 458. 

The dashboard, suspension settings and “Soft” mode all directly emanate with the influence of Schumacher.. “Synthesis of creativity, passion, style and technological innovation” It is by these words that the prestigious stable introduced its new car in 2009. It must be said that the Ferrari 458 has all the charm of an era – to start with the atmospheric V8 motor that inhabits it. 

550 horsepower under the hood! A technological prowess, the Ferrari 458 dazzles through its design. A masterpiece evidently signed Pininfarina.. Beauty aligned to performance – a motor that also vows to the Schmuacher-Ferrari tandem to reign over the F1 between 2000 and 2004. But that, is another story. 

James Bond’s Cars? Aston Martin Icons

The most elegant of spies found in the Aston Martin style the ideal cars, and since 1964 in Goldfinger. 

Aston Martin, The Passion of Beautiful Cars 

1913. Lionel Martin, passionate by mechanics and a car pilot created a surprise when he won the Aston Clinton race with his “Coat Scuttle”, 115km/h on the dashboard. At the wheel of his Singer especially created for this competition, the man took the decision to baptise his future cars with  a very symbolic name. 

“Aston”: for the race, “Martin” for his own name. However the two consecutive wars would put Lionel Martin’s enterprise in jeopardy.. In 1947 David Brown would acquire the Aston Martin stable. The race circuit devout would relaunch the legend – his first victory at the 25 Heures du Mans, 24 Heures de Spa and World Championships of sports cars prove the newfound success. 

The DB5, The First James Bond Car 

With the DB5 project, the ambition of Aston Martin is simple: to make a clean slate of the past in order to introduce a new car just as powerful and creative!

David Brown would then call to the master of Italian car-making, Carozzeria Touring, in order to create a highly styled body. The longstanding associate of Ferrari thought up a rich aluminium with its ‘Superleggera” process…

Inverted T grill and chrome arrow on the sides, the Aston Martin look is born. And no question about reducing the motor strength! In this finesse comes an imposing mechanic. A six-cylinder in 4 litres. Created in 1963 the car seems ideally chiseled for an up and coming icon…

Albert Broccoli and Harry Saltzman are in the process of adapting Ian Fleming’s James Bond for the screen. In his book, the Brit already writes about a DB3 Aston Martin, but they want a more modern, ferocious, playful version. After negotiations, Aston Martin accepts to give them the very first DB5 ever produced. First in red and then a Silver Birch version that Broccoli and Salesman sign as the iconic car of James Bond in Goldfinger. 

In the hands of artistic director, Ken Adam, and the genius of special effects John Stear, the Aston Martin becomes the iconic James Bond DB5 – 13 gadgets and an ejectable seat!

The V8 Vantage, Other James Bond Supercar

April 1872. In the middle of an oil crisis, David Brown offers Great Britain its very first ‘Supercar’. Baptised the Aston Martin V8, the super powerful engine would very quickly become a dream car. However the talent of the driver Tadek  Marek wanted to bring the stable into the ranks of best European carmakers. After having studied many options, it is the ‘V8 Vantage’ that seemed best disposed to accomplish this mission. Produced in 1977, the Vantage pulls its motor to its highest power, 6 seconds to pass from 0 to 100 Km/h! To the eye and to the ear, the V8 Vantage has everything of an exceptional car. More aggressive, its aerodynamic elements, full grill and  and tail fins gave it an elegance joined with a bestial energy. Inside, everything becomes luxurious – leather, wood setting, the Vantage takes on a very British look. It accompanies James Bond perfectly in “The Living Daylights” of 1987. 

Not One but Four Aston Martins in the Next James Bond 

Rapide E: for the first time the British spy will be at the wheel of an electric car. However, we are still talking about an Aston Martin. Even iff the V12 motor has been replaced by a battery, two electric motors are mounted to the back to produce 610 horsepower! Agent Bond will be able to go from 0 to 100 km/h in less than 4 sec – the 80-112 km/h in 1,5 seconds. A top speed of 250 km/h which will delight Daniel Craig for the last time as James Bond. 

No Time To Die”, to be released on the 8th of April 2020 will honour the most famous of James Bond’s cars. For the 25th episode of the saga, Daniel Craig will be accompanied by an Aston Martin DB5, a V8 Vantage from the 1980s and the Valhalla.. but the true revolution is the new James Bond, the Rapide E. 

The Aston Martin DB3, The Racing Car


In the aftermath of the Second World War, David Brown, the recent purchaser of the Aston Martin team, commissioned the most famous engineer to build his new car. Eberan von Eberhorst, known from before the war for his work at Auto Union, is made in charge of building a race car using the DB2. Powered by the 2.6-litre DB2 Vantage and loaded with 133 horsepower it reached a considerable weight. In the same year of 1950, the DB3 car received a 2.9-litre,163-horsepower vehicle. Thus launched on the slopes, the newly discovered sports model soon became a disappointment… 

Heavy and under-powered, the car took second, third and fourth places in Silverstone in 1952. Unable to fulfill David Brown’s wish, Aston Martin remained far behind the Type C Jaguars.  During the 24 Hours of Le Mans, a few months later, it was a disappointment; the three cars gave up the race. However at Goodwood that same year, an hour before the end of the first British night race, the DB3 won the race with Peter Collins and Pat Griffith at the wheel. Unfortunately, this was not enough to convince David Brown who would later assign engineer A.G. Watson to make a new car! He was convinced – Aston Martin had everything in it to win. 

At the end of 1952, engineer A.G. Watson lightened the DB3 by 75 kilos – better yet, he offered it a chassis with a reduced aluminium wheelbase designed by Frank Freely. Enduring, graceful, and perfectly proportioned with its indentations in the front wheel arches, the DB3 is complemented by the initial “S”. Ready to run, the DB3 S did not miss its promise. Out of the 35 races she competed in, she took fifteen first places and thirteen second places, notably in 1958 on the highly coveted 24 Hours of Le Mans! James Bond had no choice but to choose it – now the official car of the most elegant spy, the Aston Martin DB3 became a legend. 

Aston Martin’s DB3, Some Key Dates

2018 :  The Aston Martin DB celebrates  its 70th anniversary.

2017 : The DB3S exhibition takes place at Retromobile.

2016:  An Aston Martin DBS3 is auctioned off at Bonhams.

1959: James Bond drives an Aston Martin DB3.

1958: The DB3 takes second place at the Le Mans 24 Hours.

1957: The DB3 wins the S 3.0 category at the Le Mans 24 Hours.

1956: The DB3 wins the S 3.0 class and second place at the Le Mans 24 Hours.

1955: The DB3 wins the S 3.0 category and second place at the Le Mans 24 Hours. 

1955: The DB3 wins the National Oulton Park category S 3.5.

1955: The Aston Martin DB3S is created.

1953: The DB3 wins the National Silverstone S 3.0 category.

1953: The DB3 takes second place in the Spring Cups in Montlhéry.

1952: The DB3 was second and third in Silverstone International. 

1952: The DB3 wins the Goodwood 9 Hours.

1951: The Aston Martin DB3 is created.

The Aston Martin DB9


Aston Martin’s luxurious story begins in 1913, when Lionel Martin and Robert Bamford imagined a British brand of luxury racing cars that fit right in line with English stolidity. Headquartered in Gaydon, Warwickshire, the very first Aston GT was conceived at the hand of Ian Callum and Henrik Fisker. The excellence of its technique and high quality of Aston Martin’s craftsmanship succeeded in making it one of the most iconic GTs in the world.

In 2004, Aston Martin launched the DB9 – an unsettling beauty. The manufacturer was indeed able to make the DB7 line evolve in the style department by giving it just the right touch of aggressiveness. One gaze is enough to bring out the DB9’s savage aspects. With a streamlined front side underneath a glass bubble, the wide radiator grill shaped like a “guard’s hat” houses the bulk of the inner workings including a noble V12 5.9 straight out of the Vanquish line. In just 4.5 seconds, the Aston Martin DB9 can go from 0 to 100 km/h.

No surprise then that Aston Martin took advantage of the release of the latest James Bond film Spectre in order to launch a limited edition of its DB9 GT, the “Bond Edition”. With only 150 cars produced, this series includes features such as Spectre Silver paint, discrete 007 Bond Edition exterior logos, and a brand new Bond Edition interior start-up touchscreen complete with an Aston Martin infotainment system. Invincibility strikes again!

The Rolls Series by Bernard Buffet


Bernard Buffet’s art is absolutely timeless. Far from the abstract avant-gardists of his day, completely disconnected with contemporary works that worry too much about conforming and being liked, Buffet’s work has the audacity of great artistic production. Born in Paris in 1928, Bernard Buffet left school for museums in 1945; he was already renowned by age 20. His first paintings depicted the streets of Paris like no one else; with a pointed and sharp stroke, creating a lugubrious but lively atmosphere, Buffet’s style goes beyond the definition of figurative paintings. Somewhere between expressionist descendance and the prefiguration of pop art, his paintings entered the scene.

In an era where the art world was obsessed with abstract, Buffet’s work was a bull in a china shop. A popular painter, his style left critiques flabbergasted: “Horribly beautiful” or “magnificently ugly”… No matter since alongside his companion Pierre Bergé, the artist would become the art world’s first pop star. Starting in the 50s, they got a bike, then a moped, then a 2CV, a used Jaguar, then a Rolls, then finally they got a castle. Barely 30 and at the height of his celebrity, the artist who didn’t know how to drive rolled around in a Rolls Royce. At the wheel was his chauffer Joseph. A man of money perhaps, but Bernard Buffet was a man of taste first and foremost: “Money only interests me to the extent that it gives me my peace of mind (…) it can isolate me from the monstrous people that surround us,” he explained.

His main enemy was abstract art, grave digger of “a work’s immediate intelligence” in his own words. And so Bernard Buffet got down to it starting in the 70s, devoting himself entirely to his art within his various properties. “Picasso’s successor” would open up to various universes: corridas, Japanese culture, scenes of daily life, urban or rural landscapes, but also automobiles. Bernard Buffet dedicated hundreds of his works to Rolls Royces. He would paint several, always with an elongated stroke, anguished but sublime. In 1956, Paris Match would publish an article showing him within his magnificent Manimes property, hidden away in the Montmorency Forest, with his gleaming Rolls Royce Phantom IV. This Rolls would eclipse him; the art world was unable to grasp the subtlety of this aristocratic apparatus.

The Vespa: A Book for the Symbol of the Dolce Vita


A princess subjected to suffocating protocol, Audrey Hepburn had not a minute of free time during her Roman Holiday. Guided by the charm of a young journalist, she finally took advantage of a moment to escape, criss-crossing the town on a little Vespa, before her condition caught up to her… Born after the tragic 40s, the Vespa incarnates the renewal of Italy, home of the arts and fine engineering. When you think of sun-soaked Italy, this image may come to mind: in unspeakable tumult, an elegant Italian slips in between cars, horn jammed and helmet casually hanging off the shoulder. The Vespa has become a myth, a phenomenon, and a way of life that’s intimately tied to the urban world.

 The “Wasp” marks a true turning point in the history of two-wheelers through its comfort, its modern design, and especially its retro glamorous aspect. It’s a true fashion icon doubled up as a tool of mobility where the 60s in London, the air of Saint Germain, the heat of Ibiza, and a nonchalant Dolce Vita all come together. Timeless, it’s been adopted by generation after generation as a symbol of liberty and emancipation.

 An emblem of a happier era, this unique moped incarnates the symbol of friendship and liberty. Valerio Boni, sports journalist specialized in motorcycles and two-wheelers, and Azura Della Penna, Italian fashion and society journalist, have joined forces to release a new book that renders homage to this iconic object.

The Lotus Elise


In the mid 90s, Lotus was on the brink of disappearing. They weren’t selling cars anymore, and the F1 Team Lotus officially filed for bankruptcy in late 1994. General Motors would seek to sell its subsidiary, but to no avail. And that’s just when one man came across this brand in crisis: his name was Romano Artioli. He was already behind a renaissance at Bugatti – to reinforce his Italian troops, Artioli opted for the exceptional expertise of Lotus Engineering. Artioli bought out Lotus Group and, without wasting any time, put their technicians to work on a project that would bring the world a new ultra-light car keeping with the tradition of sport roadsters. And thus was born Elise, a race car that eschews neither comfort nor luxury, named after Artioli’s granddaughter.

No carpet, cupholders, or glove compartment to be found here: the only thing that matters is the drive! Elise is a car that takes on the spirit of Colin Chapman, the founder of Lotus: “Truth is found in lightness.” And light this car is. Revolutionizing the world of sports cars when it arrived on the market in 1996, the Lotus Elise was a shock to all. Once it hits the road, this car offers simple and no frills pleasure. No surrprise then that it was a huge commercial success.

Built around an extruded aluminum bonded chassis structure, the car is not only very light but also extremely rigid. The bare bones chassis is also used with cars that go over 600cv. To hold its weight, a no holds barred approach was taken and thus the car has very few frills: no direction or braking assistance, no central door locking, no electric windows or rearview mirrors… With the Elise everything is in the motor, the 1800cc Rover “L” that develops 120cv. And the driving experience becomes all the more instinctive for it: on small wayside routes, the Elise by Lotus reveals its true strength. This vehicle is prestigiously efficient and right in line with the racing world.

The Bentley, A Dreamy Icon


While manufacturers traditionally produce cars with ever wilder performance capabilities – meant to boost their performance in competitions – Bentley opted for a car with extraordinary talents this time around, to be used safely on existing routes. Faster than any other on paper, the Continental GT project is laying the foundations for an automobile with theoretical performance potential that is now becoming more explicit than ever: all of its aptitudes were specially adapted, allowing it to achieve its desired pedigree in the simplest and most natural of ways.

With its 365ch, 820Nm couple, and W12 motor, the GT Speed gets up to its top speed in just 76 seconds over 9,4 kilometers. The Grand Tourisme 6.0 liters is able to cover the dumbfounding distance of 92 meters per second at its top speed. The Continental is an awe-inspiring machine that allows you to cruise over huge distances with the added satisfaction of being able to drive even longer. These feats are accompanied by a top notch interior compartment that is soundproof and free of excess. This aesthetic gem dives right into the very sources of luxury: with decidedly démodé command functions and precious wooden plating, the least one can say is that tradition has been respected to a T here.

But Bentley is focused first and foremost on the heart of the car. With the Continental, each turn of the key propels the passenger into the embrace of a sumptuous padded leather seat, while the W12 biturbo hums in the background. It roars to life every time you take off; this is where the true power of a Bentley lies. On the subject, John Bowe, six-time Australian touring car champion and two-time winner of the Bathurst 1000, declared: “This isn’t a modified racecar; it’s a luxurious grand touring road car fresh off the production line. It took us a little over a minute to go from a standstill to 331 km/h. That’s extraordinary. Even when you break through the 300 km/h barrier, the GT Speed just keeps accelerating.” And there you have it: the iconic nature of the Bentley Continental GT.

Bentley and Aston Martin are two brands that are the apple of every auto lover’s eye. For those who dream of driving one of agent 007’s sports cars, Aston Martin created the DB10, the replacement for the legendary DB9.

The Range Rover, the XF Sportbrake Premium Estate, and Wimbledon


The first version of the Range Rover came out in 1970, but it was far from the off-road limo we know today. In 1970, Land Rover expanded on their position as a manufacturer of powerful, rustic vehicles made for difficult terrain by introducing the Range Rover project – “an all-terrain vehicle with the comfort of aRover sedan.” For the first time, the British manufacturer bet on pairing solidity and beauty, efficiency and comfortable details. On June 17 of that year, theRange Rover was unveiled to the press in the wild landscape of Cornwallis. It was a far cry from the vehicle we know today, since its engineers wanted to preserve its practicality. Doubtful about the prospects for a 4×4 if it were to be too luxurious, they gave it an interior that could be power washed. Charles Spencer King imagined his ideal client as being a gentleman farmer. But soon, the Range Rover would go beyond its initial definition.

The world’s first luxury 4×4, it earned its pedigree in 1979 when it won the first edition of the Paris-Dakar. It would even go on to do it again in 1981. With time, successive models and versions would be improved; now in 2017 the manufacturer is introducing the new Range Rover Velar. With its visionary design and pure lines, the Range Rover Velar is a high-performing, luxurious, and refined SUV. Its avant-garde design combines an undercarriage line and a floating effect with the charismatic simplicity and ease that’s characteristic of the Range Rover line. “The Velar is an avant-garde Range Rover that brings a new dimension of prestige, modernity, and elegance to the brand,” says Gerry McGovern, the brand’s designer.

This elegance can also be found in the Jaguar XF Sportbrake, a new car being produced by the Jaguar Land Rover group. This vehicle tickles the senses with its proportions and technical exploits. With a new lighter platform made largely of aluminum, the Jaguar XF Sportbrake is a 4.95m estate car that has all the latest Ingnieum innovations from Jaguar Land Rover, whether in a 4 of 6 cylinder gasoline or diesel engine. But where the Jaguar XF Sportbrake really delights the masses is in being the official partner of the Wimbledon tournament – the oldest tennis tournament that began in 1877. On June 14, 2017, the Jaguar XF Sportbrake was presented to the public at Wimbledon in the presence of number 1 world champion and titleholder Andy Murray. On July 16, it will also transport the coveted trophy for the tournament’s finale!


The Etihad Airways Super Jumbo A380 Jet Inaugurates a Paris-Abu Dhabi Route


On July 1, 2017, the world’s most luxurious airline Etihad flew its first Paris-Abu Dhabi and back again on one of its Airbus A380s – a plane with a ravishingly sumptuous First Class. It all started in July 2003 when Etihad Airways was founded by royal decree, with Abu Dhabi as its primary hub. The airline would soon become a leader in the sector and, in just a few years, boasted the fastest growth in the history of commercial aviation. But Etihad doesn’t stick out just for its numbers; the airline has been known for its outstanding hospitality and comfort from the very start. First came the acquisition of the latest and best in airplanes, with the A380 as a shining example. Then, a new airline model for the 21st century: defying and breaking the rules of air hospitality all while inventing new ones. Cultivated, attentive, warm, generous… Etihad’s hospitality is second to none. And the airline has a number of awards to back up this claim, notably winning “Best Airline in the World” at the World Travel Awards for five consecutive years.

In 2014, Etihad Airways definitively cemented its position as the world’s most luxurious airline by redefining First Class. Onboard the 10 A380s in the company’s possession, Etihad Airways rolled out a brand new way to travel in ultimate style: First Apartment and First Suite. The idea is simple: imagine First Class with a degree of refinement and customization never before seen. “Our new First Class Apartments and First Suites are an important step for Etihad Airways and the aviation industry globally. This marks the beginning of an exciting new era for luxury air travel. This launch is the cumulation of five years of research, conception, and implementation – with the creation of a design innovation center in Abu Dhabi bringing together three large design agencies to this effect – but also hard work that is finally bearing its fruit. The final product is superior to anything that exists on the market and closer to the offerings of the best 5 star hotels, as our guests on board our A380 and B787s will soon be able to discover,” explained Peter Baumgartner, Chief Commercial Officer for Etihad Airways.

And they were right on the mark with this new offering. On the upper deck of the Etihad Airways A380, nine First Apartments came to life. This living space came complete with a recliner and a sofa bed that’s 203 cm long when undone. All along one wing, a first as well, the First Apartments offer 74% more space than Etihad Airways’ First Class. Six of them have interconnecting doors that create apartments for guests traveling together. Even better, the First Apartments each contain a minibar, a personal dressing room, and a separate dressing table with light-up makeup mirrors, all of them overflowing with luxury products like Christian Lacroix’s First Class Amenity Kit. In shades of chocolate, cashmere, and café, the Lobby between the First and Business class cabins opens up onto a salon space and a bar furnished with leather couches, marquetry tables, and a big-screen TV. The A380’s First Suite offers an improved suite equipped with a minibar, and central seating that can be put together to form a double bed, allowing guests to travel in total tranquility. Etihad Airways leaves nothing to chance, with a chef on board that prepares meals on-demand for guests. Why not let yourself be taken for a ride through the skies and into perfection?