At Paris Fashion Week 2025, Chanel unveiled a renewed vision of its most iconic creation — the Tweed Jacket. In the luminous setting of the Grand Palais Éphémère, Mathieu Blazy, Artistic Director of the Maison, offered a collection that redefined sophistication with lightness, delicacy, and a quiet sense of strength.

Since its birth in 1954, the Chanel Tweed Jacket has embodied a revolution in women’s style — offering freedom where there once was restriction. This season, Viard chose to celebrate that legacy through movement: pastel shades, recycled tweed, and subtle tailoring crafted to follow the rhythm of modern life.

“Tweed is more than a fabric; it’s a language of elegance that never stops evolving,” said Virginie Viard after the show. “For this collection, I wanted to let it breathe — to feel the air, the gesture, the woman.”

Guests including Margot Robbie, Jennie Kim, and Penélope Cruz applauded a collection that echoed Gabrielle Chanel’s original vision: timelessness through simplicity. Each piece — whether cropped, belted, or gently deconstructed — captured that unique balance between structure and ease that defines Chanel.

The collection will arrive in Chanel boutiques worldwide from March 2025, continuing the dialogue between heritage and innovation that lies at the heart of the Maison.

Why It Matters

In an age of rapid change, Chanel reaffirms its belief that style endures when built on authenticity. The Tweed Jacket remains an icon not because it resists time — but because it understands it.