Caron unveils Atmah, the first creation by Louise Turner under the artistic direction of Olivia de Rothschild. Conceived as a mineral, airy vanilla inspired by the Kyrgyz steppes, the composition opens a new chapter for the Haute Parfumerie house founded in 1904.

At 332 rue Saint-Honoré, Caron’s boutique, opened this year, carries this new expression into space. With Atelier Blam, the house reinterprets its fragrance fountain: a historic Caron gesture translated here in a more contemporary language.

Between mineral vanilla and an architectural installation, Atmah sketches a perfumery of contrasts: sensitive and aerial, yet firmly connected to the materiality of gesture and place.