Andrea Della Valle, The Man Behind the Hogan Sneakers

Andrea Della Valle, younger brother of Diego Della Valle, knew how to bring the taste of the sneaker to the taste of luxury, at a time when it was something quite different.

Andrea Della Valle, Hogan And Luxury Casual

Andrea Della Valle shares with is brother Diego Della Valle the craftsmanship of the family house as a heritage. And he says it himself, whether we are talking about Tod’s or the Hogan house, we first seek to convey the taste and passion for ancestral craftsmanship.

“We are the third generation: our company is not just a business for us, it represents our family tradition, our roots.”

Andrea Della Valle, The Visionary Of Casual Luxury

When Andrea Della Valle founded the Hogan house in the 1980s, it was with the idea of ​​defending casual luxury. As a true visionary, he has managed to combine relaxation and exquisite leatherwork. And that is the Hogan house that embodies it.

It must be said that Andrea Della Valle inherited the same sense of observation and anticipation as her brother Diego Della Valle. His many trips to New York and the United States will somewhat put him on the path to the next aesthetic revolution to come. A revolution where it is no longer a question of radical liberation but of liberating the allure and elegance of too rigid shackles.

He says: “When Hogan was created in the 80’s the fashion world was changing and our brand was the first to launch the concept of luxury sneakers, a concept so relevant in fashion today.” And the concept that lies behind this idea of ​​luxury basketball is none other than that of casual luxury.

This is undoubtedly why Hogan pieces quickly gained a timeless value, It is the heritage of the Tod’s group that Hogan was able to draw.

Andrea Della Valle has managed to link heritage and innovation around contemporary pieces because they are revolutionary. The Hogan clientele has never wavered since.

Cool, relaxed elegance is now the real DNA of the house founded by Andrea Della Valle.

Andrea Della Valle, The Man Behind  Hogan Basketball

“Functional luxury: that’s what Hogan has always been. A philosophy that combines aesthetics and versatility with quality, which knows how to be formal in the city, in the office, and casual chic on weekends – in Hong Kong as in Milan, London, Shanghai, New York” confided Andrea Della Valle at the bend of an interview.

It was a 1986 that Hogan launched the “Traditional” sneaker. An aesthetic revolution.

Indeed, Andrea Della Valle is not wrong when he says: “We invented luxury sneakers.”

Inspired by cricket sneakers, the Hogan Traditional was designed for an urban lifestyle. The idea came to Andrea Della Valle while he was in New York. On the streets of Manhattan, he notices that men and women move from home to work in sports sneakers; then once at their destination, they trade them for town shoes or pumps.

Andrea Della Valle has the idea of a basketball sober and elegant, light but highly luxurious.

Hogan “Urban Trek”, season S / S 2020

Rich in the craft initiated by his father and grandfather in the Marche region, Andrea Della Valle has been able to draw on a heritage in shoe making to inject it into a definitely contemporary piece. The workshops of the Tod’s group, in Brancadoro, were obviously put to contribution.

Hogan “Urban Trek” season F / W 2021

Since then, the Hogan sneaker continues to renew itself. Sometimes classic, sometimes daring, its designs forge this new idea of ​​luxury, each season a little more free without ever losing any of its relaxed aura!

If Tod’s with its loafers the Gommino were already an icon at the time, Hogan was not slow to rise to the rank of essential – the luxury sneakers becoming an icon of a certain lifestyle. Urban and downright chic.

Hogan ”Interaction”, F / W season 2021

Hogan Interactive Icons

First in the luxury sneakers market, Hogan is without a doubt a house apart in the matter. It is the Hogan Interactive icons that best tell this story.

Hogan Interactive Icons, First Luxury Sneakers

The Vision Of Diego Della Valle

The emblematic CEO of Tod’s is assisted by his brother, Andrea Della Valle. It was he who had the idea in the 80s to launch a sneaker, but of luxury. After having traveled for the umpteenth time in the United States, he notices the habit of New Yorkers who go to work in sports basketball. Once in front of the offices, they swap their suits/basketball for a silhouette completed this time with shoes city.

It must be said that in the 80s, Diego Della Valle can assure full confidence in his visions, and those of his brother. This, since a decade earlier, it was once again by noticing the shoes of the pilots of a rally which Diego Della Valle attended in the United States, that the idea of ​​the iconic Gommino came to him.

So, in 1986, in Manhattan, Andrea Della Valle was convinced of it. Basketball will prevail in the world of elegance. Like his brother before, he sends the raw idea to the family workshops in Brancadoro, in the Marche region. And as for the Gommino, the sneakers signed by the Tod’s workshops will set new luxury standards.

The Tod’s group thus founded Hogan and, from the first collection, it was the model in white canvas mounted on a light and inflated rubber sole that attracted attention. Called Hogan Interactive, we recognize these sneakers with the imposing H that stings the shoe. The icon is in the process of being enthroned.

The Iconics Hogan Interactive

We know the iconic H from the house of Hogan for having been the first luxury sneakers designed for city life. In 1986, the house of the Tod’s group, in fact innovated around a pair of sober but luxury sneakers. A clever blend of Italian refinement and practicality essential to urban life.

Canvas sneaker with its eight metal eyelets and its contrasting sole. Launched in 1997, strong and proud of its modern and sophisticated elegance, the iconic H sneaker from the house of Hogan is easily acclimated to style and quality. audacity of the time.

Inspired by the world of cricket, it is suitable for all circumstances. From days-off to unexpected trips, the Hogan quickly conquered its stripes as a sneaker icon.

Concise and precise, the H sneakers, designed as the first example of casual luxury, travel towards all styles with incredible versatility.

Through the seasons and inspirations, Hogan Interactive assures its status as an icon a little more.

Diego Della Valle, Tod’s Iconic CEO

How Diego Della Valle made the small factory from which he inherited one of the most important groups in luxury.

Diego Della Valle, An Italian History

“This is my story. Even today, I need to touch the leather.” Diego Della Valle’s words resonated with his family history.

Workbench belonging to the grandfather of Diego Della Valle.

What we know Tod’s today as a flourishing group, there was a time when the house was only a modest family business, from the Marche region, in central-eastern Italy. Indeed, it is to Diego Della Valle’s grandfather that we owe the outline of what Tod’s is today. It’s history was written in the 1920s.

Diego Della Valle is an Italian story but first there was Filippo Della Valle. The grandfather of the iconic CEO of Tod’s founded a shop in 1920 where he operated as a cobbler. A small shoemaker therefore who, in 1940, underwent a radical transformation.

This is where Diego Della Valle’s father, Dorino, transformed the small shop into a factory. It is this factory which became that of the Tod’s house, since 1978. Because here is the story of Diego Della Valle.

After studying law in Bologna, he interrupted his studies and asked his father to join the family business. His father accepted. And he who already made shoes for prestigious houses, sent his son to New York to canvass new buyers.

So in 1975, Diego Della Valle, flew to New York, the suitcases full of samples of the shoes worked by his father. With the audacity and charisma we know today, he convinced Calvin Klein, and even Azzedine Alaïa to entrust their shoes to the company.

It was also during one of these trips that he had the idea of ​​the mythical moccasin Gommino.

In 1978, therefore, he succeeded the head of the family business, and gave it the name of JP Tod’s. For a long time it was rumored that this name, Tod’s, was found in a Boston directory. But Diego Della Valle has long denied. In this name, Tod’s, there is his will to find an Anglo-American name, easy to pronounce by all!

In 1997, Tod’s abandoned JP and became the Tod’s group. A group that has not abandoned the heart of its luxury: a Made In Italy production. A production carried out in the family factory in Casette d’Ete.

The iconic CEO of Tod’s defends craftsmanship, whatever it is. In particular after having created the first luxury sneakers under his new house Hogan.

In 2001, he revived the preciousness hitherto asleep of the one who, in particular, put on the Queen of England for his coronation. Tod’s bought the Roger Vivier house.

In 2006, it was the unparalleled extravagance of the fashion house Schiaparelli that he set out to awaken! He bought the house, and, in view of the first couture collection produced by Bertrand Guyon , in 2017. It works!

Diego Dela Valle, Luxury And Casual Made In Italy

“I prefer quality to luxury. Luxury can get bad when it’s too much. You must have the perfect blend of good taste and charm. And that’s how we recognize the Tod’s style.”

Tod’s style, Casual Chic

It was during his travels across the United States that the iconic CEO of Tod’s defined the essence of the Tod’s style. A casual chic style directly inspired by the East Coast of the United States.

But coupled with Made In Italy, this style gains in luxury! By focusing on the exceptional quality developed over centuries by Italian artisans, Tod’s aims for a timeless style. A style that has become the icon of Dolce Vita.

Bernard Arnault likes to say it: “Diego is the very example of the entrepreneur who draws his inspiration from the Italian craft tradition. Tod’s creativity and success owe him a lot. As a loyal member of the LVMH board of directors, he brings all his talent and experience to it. “

An urban line where comfort and elegance mingle around collections which, although introduced each season, carry within them an eternal dimension. It must be said that the flagship example of Tod’s style, the Gommino, says all about this elegance without season.

Gommino, Tod’s Style Icon

The Gommino, Diego Della Valle had the idea in the 70s. He was indeed 24 years old when he attended a car rally in the United States. There, his aesthetic eye noticed the shoes worn by the pilots. A shoe whose sole, studded with rubber studs, prevents skidding on the pedals.

Both chic and sporty, it is the design of this shoe that will inspire one of the most iconic shoes of our time.

The Tod’s moccasin was thus born. With its 133 studs and its high-end leather, it is the embodiment of Diego Della Valle’s ambition for the Tod’s house. Their manufacture is patented. The combination of rubber – then considered cheap and downgraded – with the fine leather that Diego Della Valle used for the shoe produced what he calls “a pair of gloves for the feet. “

But now, the Gommino does not find its audience. And this is where the CEO of Tod’s will play with all his talent. It transforms the essay around a marketing coup that made School. Since in the 80s, Diego Della Valle will send pairs of Gommino moccasins to the icons of the time.

Starting with the legendary Fiat boss, Giovanni Agnelli. Very quickly, we see these Gommino at the feet of Audrey Hepburn, Steve McQueen, the Kennedy. And slipped into those of Princess Diana, the Gommino will reached heights of desirability.

A fusion of Italian and Anglo-American style that still embodies a shoe myth today. A shoe that in turn distills the myth of the Dolce Vita.

Dior’s Imminent Launch of Air Jordan 1 OG

Presented during the Pre-Fall 2020 fashion show by Dior, the most anticipated speakers of the season are about to be marketed. Following the principle of the lottery.

Air Jordan 1 OG Dior

Imagined by Kim Jones, current artistic director of Dior Homme, the Air Jordan 1 OG Dior distils everything from the new aesthetic of the house of Monsieur. Combining streetwear and couture know-how, the Air Jordan 1 OG Dior is a collection of the most desired signs of the era.

It must be said that when it was released in the 80s, the Air Jordan has largely reshuffled the cards of cool and style. Inspired by the natural and stunning game of Michael Jordan .

In a shade combining ecru white with iconic Montaigne gray from the house of Christian Dior, the Air Jordan 1 OG Dior also and above all adopted the oblique canvas of the house on the iconic  Nike Swoosh . Obviously stamped with the Wings, Air Jordan logo!

“These two brands are emblematic of absolute excellence, each in their own field. Bringing them together means offering something exciting and truly new, ”says Kim Jones.

Thus doubly adorned with the frankly cool aura of Air Jordan, and the sublime of Dior couture, these sneakers naturally panic passions since their first introduction during the event parade held in Miami in 2019.

To acquire them, the house of Dior relied on an innovative process – the establishment of an exclusive site where it is necessary to register beforehand to hope to access the sale. A sort of lottery to join here . 

Pending the announcement of Dior which will take place, it on July 1, the capsule collection will arrive in stores on July 1. A collection staged in all its beauty by photographer Brett Llyod!

The History of Air Jordan

The history of a sneaker that revolutionized the world and fashion – from the first collaboration between Michael Jordan and Nike, to the new Air Jordan 1 OG Dior.

Nike And Michael Jordan

When Nike signed the sponsorship contract that bonded the very young Michael Jordan to the equipment supplier, he is far from suspecting the aesthetic revolution that will ensue.

The Sponsorship Agreement Between Nike And Michael Jordan

1980s. Nike spotted young Michael Jordan, who distinguished himself by his excellent performance in university competitions. Early and prodigy, Michael Jordan also interested other equipment manufacturers, like Adidas, direct competitor of Nike.

Under the colors of his university in North Carolina, Michael Jordan vibrates the parquet floor and, the young man knew it: he will soon make his debut in the NBA. After a final university season, Michael Jordan is about to sign with Adidas to enter the arena.

But now, Nike is also on the spot. In 1984, after a number of discussions, which are said to be epic, with Michael Jordan’s agent, David Falk, Nike managed to convince the young hope.

His agent ended up with an unprecedented contract for the time. With the same advantages as those granted to tennis players, Nike had just signed Michael Jordan for 2.5 million dollars over 5 years, the creation of its own clothing line, and the payment of royalties for each item sold.

Michael Jordan, the new 23 of the Chicago Bulls, then entered the NBA arena, with an unprecedented sponsorship contract with Nike. “His airness” as we call it, would quickly mark the history of the NBA. And that of fashion.

Air Jordan, Wings And Jumpman Logos

So when Peter Moore designed the Air Jordan 1, he signed the basketball along with a logo that would become iconic – The Wings logo.

Peter Moor told the story of the Wings logo: “Nike vice president Rob Robasser and I just returned from a meeting with Michael Jordan’s agent David Falk. We decided that we were going to create a brand with the kid. We also decided, at the suggestion of David Falk, to call it Air Jordan.

On the return flight, I started to think about what its logo would be. I walk on the plane and I see this little child and he has this set of captain’s wings on his shirt. They are made of plastic. The stewardess had just given them to her. So I said, “Can I have a pair of wings” started drawing the wings. I put a basketball in the middle. It was all done on a napkin while Rob and I went home. It became the logo. ”

But in 1988, from the Air Jordan III series, the Wings were replaced by the legendary Jumpman. Deemed impersonal, the Wings are replaced by the silhouette representing Michael Jordan in full jump.

In fact, the Jumpman was inspired by a photoshoot made for Life magazine a few years before, for the 1984 Olympic Games. Michael Jordan had not yet signed with Nike and, on his feet, he wore New Balance.

The staging of this image is magnificent. Michael Jordan performed a ballet jump known as the big throw – pretending to do a dunk Jordan-style!

If Tinker Hatfield was responsible for this logo, Peter Moore already had it in mind. Peter Moore already wanted to take back this silhouette but Nike was not comfortable, wishing to avoid a possible violation of copyright.

Moreover, in 2015, the author of the photo, Jacobus Willem Rentmeester, filed a complaint against Nike for having, he says, copy this photo then published in Life Magazine. But the story will go no further.

The Jumpman has become a legend!

The Air Jordan, Iconic Sneakers

Air Jordan 1

Peter Moore is also responsible for the design of the very first Air Jordan. The Air Jordan 1. It comes in a rising line, helped by a flexible leather upper. Presented in three colors, white on white, white and red and red and black, it is this third shade that will go down in history.

When Michael Jordan entered the Air Jordan 1 field for the first time in March 1985, the NBA was everything but delighted.
It must be said that there are aesthetic rules in the NBA, including the use of 51% white sneakers (”The 51 percent rule”). However, those of Michael Jordan are black and red, black and red.

If they earn their nickname ‘Bred’, contraction of ”black” and ”red”, it is only to Nike marketing that they owe it. Until the 2000s and the withdrawal of this rule, Nike refused to pay the fine of 5000 dollars imposed on Michael Jordan, for each match played with these Air Jordan 1 Bred.

At the same time, Nike made this ban the narrative of an advertising spot. The Air Jordan 1 is banned, but only on NBA grounds, says the advertising campaign. On the sidewalks of cities around the world, the Air Jordan 1 arrives as the sign of recognition of a new generation.

Wrapped in a little taste of forbidden, the Air Jordan 1s finish entering the legend with a Michael Jordan at the height of his art! In 1986, in the second game of the Playoffs’ first round against the Boston Celtics, Michael Jordan scored 63 points.

A prodigy that even makes Larry Bird, yet himself basketball champion, say: “I think it was God disguised as Michael Jordan.”

The Air Jordan 1 thrilled the crowds, but it is the so-called Chicago declination – identical to that worn by Michael Jordan on this day of 1986 – which became even more iconic!

Air Jordan, The Most Iconic Basket In The World

Since 1986, Air Jordan has sold more than 100 million copies worldwide. Cultural, sporting and aesthetic phenomenon, this basketball is undoubtedly the most iconic in the world.

And if the Air Jordan follow each other, none is the same.

The Air Jordan III is the first to present a new logo – and a new design! Because it is with the Air Jordan III that the Jumpman supplants the Wings logo. On the design side, the sneaker, now imagined by Tinker Hatfield, has a slit revealing the air cushion inserted at the heel to improve cushioning.

An aesthetic incursion reminiscent of that of the Air Max – rightly so! Because Tinker Hatfield is none other than the designer behind the Air Max, and its visible air cushion. Inspired by the architecture of the Center Pompidou aimed at showing what should not be, Tinker Hatfield set the standards for a new approach for the Air Jordan.

Better, the history of Air Jordan III which convinced Jordan to renew the sponsorship contract that he had with Nike. Michael Jordan, thrilled by the look of the Air Jordan III, came back on his desire to leave the equipment supplier.

Thus, with each of the drops, the Air Jordan frightens the Jumpman aficionados. Cool, detached but completely in tune with the times, the Air Jordan sets new heights for each model.

Latest, the wildly inspired collaboration between Kim Jones, artistic director of Dior Homme, and Air Jordan.

“Christian Dior himself collaborated with the best American brands of his time. I love mixing different worlds, different ideas – Dior and Jordan are two emblems of absolute excellence in their fields. Bringing them together with this special collaboration is to offer something exciting and truly new, ”says Kim Jones.

The Air Jordan 1 OG Dior has everything to exalt! 

The Fratelli Rossetti Moccasins of Spring/Summer 2020

The Italian house Fratelli Rossetti showcased its iconic craftsmanship in Brera moccasins that have become the essential in the uniform of elegant people!

Brera Moccasins by Fratelli Rossetti from Spring/Summer 2020

Sought after for their Made In Italy quality, the Fratelli Rossetti moccasins have earned the reputation of shoes of excellence. So, for Spring/Summer 2020, the company is working its icons around the craft of which it has made itself queen – the technique of leather weaving.

Ideal for the season, the Fratelli Rossetti moccasin is woven in leather around a line inspired by the world of design. The Vienna Straw Effect, also known as Vienna Straw weaving, distills a discreet elegance around a delicate and alluring shoe.

An exquisite Brera moccasin because it is handcrafted and light – essential for the uniform of elegant Spring/Summer 2020! Therefore, it is great for both men and women!

Off The Grid By Gucci, Circular Fashion

Gucci is committed to circular fashion with its Gucci Circular Lines collection – an inspired and committed initiative, staged by Harmony Korine with Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild!

Off The Grid, The First Gucci Circular Lines Collection

Alessandro Michele captured like few designers the needs of his time. And this time, it was towards circular production and inspired but responsible fashion that he turned all his creativity to the Gucci house.

Off The Grid, The Collection

Alessandro Michele  looked at the first Gucci collection produced in circular production – and the result places the house in echo with the times. Aimed at those who wear what they think is right, the Off Grid Gucci collection is exclusively made from recycled, organic, natural and sustainable materials – in particular ECONYL®.

This nylon, regenerated from destructive plastic waste, transforms and becomes material for luggage, accessories, shoes and ready-to-wear. These plastics harmful to marine life and likely to end up in landfills thus transmute to become genderless icons of the Gucci style .

Highly stylized and always so refined, the pieces of the Off Grid collection once again demonstrate the potential of up-cycling.

“The collection is the result of teamwork; everyone brought something to it. And in the campaign too, there is this idea of ​​dialogue between people to build something new. I imagined that we could build a treehouse in a city center, all together, like children playing in the park. Because we all need to build this house or to discover that our planet exists, even where it seems not to be there, or it is far away ”explains Alessandro Michele.

Off The Grid In Campaign With Jane Fonda

And to embody these values, Gucci relied on the presence of Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild!

In front of the camera of photographer and director Harmony Korine, these activists, artists, actors or actresses camp a group of city dwellers who have made a rustic cabin, built in a tree in the middle of a gigantic modern metropolis of concrete and glass, their safe haven.

A refuge from destructive conformism, the cabin, a small wooden structure, contrasts sharply with the smooth, vertical skyscrapers that overshadow it. Fantastic images where its vegetation and poorly assembled boards echo the craftsmanship of Gucci. High facing the concrete.

The experience of the sublime thus comes from the respect for the knowledge that Alessandro Michele for Gucci intends to lead towards new possibilities.

A campaign in harmony with the Off Grid collection – an ode to ingenuity and the ability of Gucci fashion to generate happiness and curiosity. Without hurting the planet.

Tod’s Gommino

Flexibility and relaxation in the world of high-end shoes – The Gommino is a moccasin discovered during a trip to the United States by Diego Della Valle, inspired by a shoe initially useful for race car driving.

Diego Della Valle, The United States And The Driving Shoes

A Family Affair

Above all, Tod’s is a family affair. And before the house adopted this name in 1978, it was the grandfather and then the father of Diego Della Valle, Dorino, who transformed the small shop into a factory.

Diego Della Valle interrupted his law studies in Bologna, and then in his twenties, asked his father to join the family business. His father accepted. And he, who already made shoes for prestigious houses, sent his son to New York in search for new buyers.

In 1975, Diego Della Valle started making regular trips to New York. It was during one of these trips that he had the idea of ​​the mythical Gommino moccasin

The Rally Meeting

Diego Della Valle was 24 when he attended this life-changing car rally. In the United States, he pinpointed the shoes worn by these racing drivers. Shoes with a sole studded with rubber nodules. This effect has a very specific function – to prevent the feet from slipping on the pedals.

For now, for Diego Della Valle, this would be the basis of a moccasin. His idea? Make this very special driving shoe – a Portuguese-made shoe and driving shoe with a rubber sole.

Convinced that having the heart of his company there, he wanted to make it a chic shoe without fuss. Extremely flexible, giving the sole an unprecedented lightness, the specific technique and assembly that form the shoe by a set of folds are inherited from his father’s shoe workshop.

Sewn with best leathers, benefiting from the artisanal know-how of the Italian shoe bastion – perfected and patented, Tod’s know-how becomes synonymous with a technical shoe, and a distinguished classic.

But if it is clearly a high-quality piece, the moccasin with 133 rubber studs does not receive the visibility that Diego Della Valle dreamed of. 

The Tod’s Gommino became an Icon

Exemplary Marketing

Diego Della Valle then had the idea of ​​sending the icons of his time, a pair of Tod’s moccasins. The first to receive it was the CEO of Fiat, Giovanni Agnelli.

Diego Della Valle offered him a pair of Gomminos. A few days later, he wore Tod’s and gave an interview to an Italian television program. Immediately, the house takes off.

From then on, wearing a Tod’s moccasin amounted to taking a share of Italian elegance, a bit of the phlegm of a dandy man like Giovanni Agnelli. A shoe that inspires Dolce Vita – A shoe that tells the story of the family, the osteria and the sun of Italy.

And since, elegance is timelessness, and elegance sounds like comfort – the Gommino ultimately becomes the standard in this area.

Born from the American dream of Diego Della Valle, his powerful aesthetic in the elegance of sportswear, the mocassin gained a chic aura when Diego offered his cult shoe to other icons; Cary Grant, Steve McQueen or Audrey Hepburn and Lady Diana!

Tod’s spirit was born.

Tod’s Gommino 

The Gominno preserves the heritage and the craftsmanship that has become quite rare. At the origin of this driving shoe, was already a moccasin imagined by the Amerindians. In coarsely sewn skin, it wrapped the foot like a mitten.

Centuries later, when Diego Della Valle took it over, Tod’s Gommino continued to be cut in one piece. Without any seams, the leather that makes up the stem, extends into the sole. Only the tray on the instep is an added piece.

This assembly requires hand tricks more relevant to the know-how of the glove than that of the shoe. Diego Della Valle himself often says that the Gommino is: “a pair of gloves for the feet. “

Timeless and minimalist, at the time it was considered an accessory for a weekend in the Hamptons or Saint Tropez. From 1996, throughout the old patterns, Audrey Hepburn, Cary Grant and Steve McQueen, the Gommino became a full-fledged piece of elegant uniform.

Today, there are nearly 2.5 million pairs of Gommino’s on the feet of customers from around the world. Limited series and special orders are helping to renew and enhance the brand to rediscover other aspects of this perfect classic. Each new season is the occasion for new variations of leather, colors, finishes.

For example: 2020, a Gommino perched on top of a heel.

Tod’s 133 Studs: The Iconic Code

The 133 studded soles make up the signature look of Tod’s house. A company who prefers their logo to use its pins as an exclusive code.

Tod’s Logo and the 133 Nodules

As a company rooted in luxury and Italian know-how, Tod’s rarely distinguishes its creations by just placing its logo. It is in the exquisite details and the nodules that we can identify Tod’s pieces.

Tod’s Logo

It is often in logos that companies distill most of their vision. With Tod’s, Diego Della Valle did more than affix a name. He actually transformed the small family factory into a global group ensuring the sustainability of the craft industry. Italian first, French second.

In fact, we owe him the revival of the house of Schiaparelli and that of Roger Vivier. And that may be what you can read in the Tod’s logo.

The name Tod’s was chosen because it is easy to pronounce in all languages. An international sounding name therefore, placed in the center of an oval where two roaring lions’ heads border.

If we extrapolate a little, we can easily understand that Tod’s is placed between these lions, mythical symbolization of the guards – making Tod’s itself a house guardian of the ancestral knowledge of Italy.

The emblematic CEO of Tod’s gladly specifies his connection with his homeland. An Italian land of the Marche region, from where his grandfather and then his father orchestrated the foundations making possible the emergence of Tod’s group.

“I was born in the village, my family still lives there. It is a very peaceful, very simple place. I love to walk there, drink a cappuccino on the terrace with my childhood friends. This is all of Italy for me, and I try to transcribe it in my work. We are lucky because we know how to make quality things, with beautiful materials and unparalleled know-how. It is important for me to continue to promote Italy throughout the world. “

And the most convincing example remains the iconic Gommino . An ordinary driving shoe founded by Diego Della Valle which was transformed into a luxury shoe by the know-how of Tod’s.

The 133 Studs: From Gommino To Tod’s Signature

Because Tod’s clearly makes luxurious pieces, the house wants discretion – rarely signing its pieces with its logo. Like the icon of Tod’s, the moccasin.

A driving shoe founded by Diego Della Valle during a car rally in the United State, Diego Della Valle went to carve it out of the exquisite leather of his company in 1978 – at the same time as he punctures it with 133 studs. The discreet signature of the house.

He stated: “While at the time, in Italy, we were always on top of things, I wanted to create a casual product  to wear during the week with a suit, on weekends with jeans: that was Tod’s big idea. With a major innovation: to give elegance to a rubber sole.”

As a matter of fact, the rubber was then perceived as “frankly cheap” said Diego Della Valle. A material which however finds thanks to its aesthetic to the eyes.. Because, he is convinced, these studded soles are guaranteed absolute comfort.

Because on these 133 studs, the more or less round or oval shapes follow one another for optimal grip.

Then, after an enlightened and avant-garde marketing for its time, the moccasin with 133 pins rose to the rank of icon. A symbol of casual luxury from the House of Tod’s, which was found at the feet of Gianni Agnelli, the boss of Fiat, the Kennedy, Audrey Hepburn and even Princess Diana.

A style that transcends trends and tastes – the Gommino owes to the know-how of Tod’s workshops to have made its studs a luxurious and very elegant element!

A discreet signature, known to everyone, which is also ideal for capsule collections. The most recent, with the very playful Alber Elbaz.

A Gommino effect which signifies more innovative pieces – in 2020 Tod’s will be launching new yachting shoes, called Competition.

Work done by hand, where the machine harmoniously complements the work of Tod’s craftsmen – this is what the 133 studs and Tod’s logo demonstrate. A house that places itself as the guardian of craftsmanship.

The Latest Tod “Competition” Shoes

For the Spring/Summer 2020 collection, Tod’s has imagined new nautical shoes. Called “Competition”, they used the iconic nodule soles.

The New Yatching Shoes By Tod’s

We know Tod’s particular attraction to beautiful materials, italian craftsmanship, and casual style. Here for Spring/Summer 2020, the house of Diego Della Valle is honoring its DNA, in addition to its passion for water sports.

This, taking inspiration from the shoes originally designed in 1995 for the team of the Moro di Venezia, the Italian sailboat that participated in the America’s Cup, Tod’s imagined the newest yachting shoes! 

Lightness, style and flexibility come together around the new Competition style – functional and timeless shoes drenched in pure Tod’s style. They rely on their practicability on Gommino nodule soles. While their all Italian elegance is felt in a silky nubuck, with tech fabrics and smooth leather inserts!

Enough to advocate the moments of freedom and relaxation worth of the Dolce Vita – the moments advocated by the Tod’s emblem is the Gommino moccasin.

And Tod’s imagined these new nautical shoes with the same enthusiasm for Italian know-how!