Christian Dior Collection Privée

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Beauty, Perfumes
26 June 201321 October 2020By
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Majestic, authentic, refined, difficult not to praise this collection that ties in with artisanal tradition and the art of perfume.
Miss Dior, Dior Homme, Dior Addict, Eau Sauvage… all of these are names who’s reputation has already been made, stars in the constellation of Dior perfumes that attracts every eye. Little known to the greater public, there exists an extremely exclusive line of perfumes with the ambition to offer the very best of perfume. Originally named “Collection Couturier-Parfumeur” and finding its inspiration in Christian Dior’s biography, the Collection Privée today regroups the first series of male colognes composed by Francis Kurkdjian and Annick Menardo to which is added new fragrances, both male and female, unisex for some, all created by François Demarchy.
 
Director of olfactory development for LVMH since 2006 after 29 years spent at Chanel, he likes to recall Dior’s saying: “You can imagine how much creating a perfume requires savoir-faire and precision. The creative process is so time-consuming, so demanding, that I feel like a Perfumer just as much as a Couturier.” This is how François Demachy started experimenting, using noble primary materials from the four corners of the earth, with his perfumer emeritus instinct, assuring him of the excellence of his daring olfactory choices. Luxury is definitely present from the get-go in the total freedom offered to his nose by the Maison Dior.
 
But it couldn’t just be about a perfumer’s recreation, and as bold as it is, his research was first and foremost inspired by the brand’s unique patrimony. Each flask sets the tone: round, topped off by a thick black lacquered topper, set into an elegant box, and simply adorned with a white label, it announces a desire to connect to a dignified artisanal tradition. Also, each perfume tells Dior’s story in its own way, like the latest addition to the collection Gris Montaigne. This cyprus fragrance sees itself as the perfume world’s answer to couture, a bold interpretation of grey, whether the pearl grey of 30 Avenue Montaigne, the grey emotions of the walls of Christian Dior’s family abode in Granville, grey in couture collections since 1947… They may not be told here, but these are all different stories that can be told to you by Grand Bal, Patchouli Impérial, Oud Ispahan, Cologne Royal, Milly-la-Forêt, Granville, New Look 1947, Bois d’Argent, Vetiver, Ambre Nuit, Eau Noire, Leather Oud, Mitzah. While you wait, the best preface to these stories would definitely consist of getting yourself to one of the very exclusive points of sale where Collection Privée is available.
 

Dior’s Grey: Key Dates

1946 : Christian Dior asks Victor Grandpierre a wide use of white and pearl-gray – from now on “Grey Montaigne” – as a key decorative motif for walls, roof, doors, finishes and furnitures, of the new Avenue Montaigne boutique.

1947 : The Montaigne Grey is born. Since the very first collection “New Look”, in 1947, the grey colour, and specifically the pearl grey nuance, becomes a key code for Dior.

1948 : Dior blends genders, lines, materials to impose a new idea of women both modern, classy and romantic. Pearl grey starts to acquire nuances ranging from smoke grey to matt-dark grey.

1957 : In the collections of the transition between Dior and Saint Laurent this new vision of women is enhanced through the addition of blush pink, rose or silver grey nuances to the Montaigne Grey.

1960 : Marc Bohan is able to preserve the maison’s identity during 3 decades. Grey is still protagonist through new materials, cuts, designs or shades like brighter grey, sparkling and shiny grey.

1989 : As the new Dior’s creative director Gianfranco Ferrè brings women in the 90s: edgy tailleures and straight shapes or vaporous shapes. Grey is purely pearl grey or smoky grey.

1995 : The legendary Lady Dior bag is born. And soon smoky, dove or mother of pearl versions will pop up.

1997 : Architect Peter Marino starts a vast reconception of Dior’s private apartments, mansions, boutiques and flagship stores: grey, in a modernized, “icy”, glossy, reflecting and colder version is everywhere.

1997 : During the John Galliano revolution not only Dior’s codes are revisited. The grey, once more, is a distinctive trait. With a preference for smoky grey and mother of pearl.

2000s : Dior doesn’t miss the chance to propose its vision of life and beauty in all the sectors: grey is present in cosmetics, perfumes, home design, eyewear and so on.

2013 : With Gris Montaigne the Color is transformed into a perfume, in a chypre composition where bergamot, rose, oak moss and patchouli mix beautifully evoke the 30 Avenue Montaigne Grey.

2014 : Pink and grey as the 30, Avenue Montaigne. The Dior VIII Montaigne watch collection celebrates the birthplace of the Parisian house. The various watch models are enhanced by the Dior grey.

2016 : With Maria Grazia Chiuri grey is now mixed with light-impalpable fabrics, new materials, gender cross fertilization, streetwear, urban style, millennials.
 

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