From November 13th to the 26th, Dior’s most emblematic fragrance is being reworked upon contact with avant-garde contemporary artists. Fifteen of them were invited to rework, reinterpret, and break all the mythic perfume’s rules. So what’s special about this process? Christian Dior devoted himself to women, so it’s only natural that these artists are all...
1998, Maurice Roger, director of Dior perfumes, composed a charismatic and mysterious bouquet, like a fusion of contrasts, imbued with audacity and sensuousness along the lines of the perfume Poison. Imagined as a scent for “la femme-fleur”, this fragrance adopted all the magnetism and mystery of these sensual, elegant, women, the object of every obsession,...
Dior Homme Fragrance with Robert Pattinson and Camille Rowe Pourcheresse, directed by Romain Gavras. Music by Led Zeppelin.
“Classic” and “Male”, the cult fragrance by Jean Paul Gaultier back in a new advertising campaign! Called On the Docks, it relates in the video love story in a beautiful corset and a sailor…
Discover the movie “The Legend of Shalimar” by Bruno Aveillan, featuring Natalia Vodianova and Willy Cartier. Once upon a time in India, a love story between a Mughal emperor and his beloved wife …
The story of luxury perfume brand Annick Goutal is first and foremost that of an inspired woman, gifted with olfactory talents that are undoubtedly unique. She was born in 1946 in Aix-en-Provence, in the south of France. Always an atypical visionary, Annick Goutal turned her back on music after winning the Prix du Conservatoire de...
A seductive type with an enrapturing and devastating charm, sincere and mysterious good looks, is incarnated in this single olfactory concoction: La Nuit de l’Homme Collector 2013 eau de toilette may preserve all the dynamic of a composition where you can distinguish notes of citrus, cardamom, and bergamot combined with scents of black pepper, lavender,...
With 46 years under its belt, Opium, the mythic fragrance from Yves Saint Laurent, is preserving its iconic form but reinventing it in gold. Starting November 4th, the spicy, amber nectar will be presented in a special collector’s edition. An olfactory opuscule from the nose of Jean-Louis Sieuzac, Opium restores a long-forgotten and dynamic formula:...
For them, fragrance is imagined like leather: through intrecciato. What’s intrecciato? It’s an artisanal braiding technique that consists of reinforcing soft leather through the manual insertion of braided bands in between. This practice, invented by Bottega Veneta in the 70s, marks their delicate creations. You can also find it’s influence in the sensation of barbershop...
The scent’s creator, François Demachy, assures: “Fragrance alone doesn’t exist. It takes life on a person’s skin. Like clothing.” To incarnate that person, Dior chose Robert Pattinson. But the actor didn’t undertake the project without director Romain Gavras who’s style, the anthesis of the powdery universe of perfume ads, ended up nailing the first impression...
