The Di Bag by Tod’s, the perfect embodiment of refined and discreet luxury, showcases the artisanal excellence and impeccable taste that characterize every Tod’s product, remaining a favorite among celebrities.
Di Bag by Tod’s: From Diana to Lady Gaga
Introduced in the 1990s, the Di Bag by Tod’s quickly became a fashion staple. It made its debut in the world on Diana’s arm, instantly becoming a symbol of timeless elegance and artisanal craftsmanship.
With its classic design, traditional manufacturing techniques, and modern customization options, it captivates a new generation of stars today. Lady Gaga, Cate Blanchett, Julianne Moore, Monica Bellucci, Jessica Alba, Sharon Stone, Zoe Saldana, Kate Winslet, Jennifer Garner, Naomi Campbell, Bella Hadid, Carla Bruni, and K-pop star Jungwoo… Few people can resist its timeless design and high-quality craftsmanship!
The creation of the Di Bag indeed employs artisanal techniques inherited from ancient saddlers, highlighting Tod’s commitment to exceptional craftsmanship. The cutting of the leather, the stitching, and the finishing of each model require incredible dexterity and meticulous attention to detail. Each Di Bag is thus assembled with hand-stitched details, using the finest and softest calfskin leather, ensuring unparalleled quality and remarkable longevity. It is this sober and elegant aesthetic that makes it a fashion and luxury icon worldwide.
This timelessness is further enhanced by a unique customization service, « My Di Bag, » which allows customers to choose the colors and lettering of their choice to create a truly unique bag.
Since November 2023, Tod’s has also introduced a major innovation with the implementation of the « Digital Passport » for each personalized Di Bag. This digital passport allows owners to access product authenticity certificates, trace the supply chain, and experience the product’s journey from creation to purchase. This initiative reinforces Tod’s transparency and commitment to ethical and responsible production… An exclusive and bespoke luxury experience, unmistakably signed Tod’s!