Ayrton Senna, considered the greatest Formula 1 driver of all time, inspires TAG Heuer with two new divinely fiery watches!
Ayrton Senna And TAG Heuer, A Longstanding Collaboration
If the house TAG Heuer today introduces two new timepieces inspired by the genius of Ayrton Senna, is that the collaboration between these two pundits motorsport history goes back a long way.
From 1988 to 1993, three-time Formula 1 World Champion Ayrton Senna was the ambassador of TAG Heuer – becoming, too, the first face of the advertising campaign that established the TAG Heuer mantra forever. ‘Don’t crack under pressure’.
And it is clear that the figure of Ayrton Senna is remembered all over the place. His daring driving, coupled with a certain charisma, have made him the epitome of the F1 champion. His science of driving in the rain or in good weather, taking risks that offered the public moments while weightless, so much the gestures had to be as precise as possible … & nbsp; & nbsp; His rivalry with Alain Prost, by the way from which Ayrton Senna decided: “I’m going to beat him and without wasting time.” All of this made him a world-renowned icon.
His tragic disappearance at the Grand Prix of San Marino on May 1, 1994 made him a legend.
In 2020, TAG Heuer completes the Ayrton Senna collection with two watches reflecting the records and panache of this pilot whose aura and courage have not yet been matched.
The Swiss watchmaking house thus publishes two watches with characteristic luxury of TAG Heuer – but takes care to equip them with a tachymeter scale of up to 400 km / h instead of the usual 240 km / h. A first!
Is that … Ayrton Senna often aimed to break records. To this, this unprecedented graduation refers to Senna’s personal speed record who, by always pushing the limits of his sport further, reached 340 km / h.
These 400 km / h are therefore the next step to be taken for the F1 teams – teams which, if they have not yet reached these 400 km / h, are getting closer and closer each season.
Bianca Senna, niece of Ayrton Senna and CEO of ‘Senna Brands’ thus underlined the exceptional nature of these new TAG Heuer Formula 1 Senna Special Editions: “& nbsp; We are very happy to participate in another special launch which reflects our partnership with TAG Heuer.
The 2020 collection is inspired by Ayrton’s commitment to pushing beyond his limits. Every year we are dedicated to introducing innovative new models, and this one uses 400 km / h to represent the continuous pursuit of speeds that once seemed unattainable. It is part of Ayrton’s legacy, which continues to motivate TAG Heuer in its relentless quest for the perfect watch & nbsp; ”.
The TAG Heuer Formula 1 Caliber 16 Special Edition Senna Chronograph
The first model of these perfect watches, the TAG Heuer Formula 1 Caliber 16 Special Edition Senna Chronograph extends its boldness over a robust 44mm dial.
A sunray dial in anthracite which captivates with its black snailed minute, hour and seconds counters. It is again the white Super-LumiNova® coating, on the indexes and hands, which ensures optimal and immediate readability! Regardless of speed or lighting conditions, the TAG Heuer Formula 1 Caliber 16 Special Edition Senna Chronograph offers unparalleled readability.
On the bracelet side, we find the elegance of Ayrton Senna’s handling. A black calfskin strap with black lining and yellow “Senna” stitching; an “S” -shaped pattern embossed on the bracelet… So many details that echo the shape of the links on her favorite TAG Heuer bracelet!
Powered by the automatic Caliber 16, this very special watch protects its ‘engine ‘by a screwed stainless steel caseback – a caseback obviously engraved with the Senna logo.
The Quartz Version of the TAG Heuer Formula 1 Special Edition Senna Chronograph
With a slightly smaller steel case (43 mm), the quartz version of this object has a fixed bezel made of ultra-resistant black ceramic. Here and there, touches of yellow on the dial and the bezel still echo the chromatic universe of the F1 champion. What is changing?
This watch is mounted on a steel bracelet whose links are in the shape of an “S”. Absolute comfort to wear which is coupled with references to the legend of Magic Senna … Two watches that echo the ultimate nickname of this exceptional pilot: “Simply the best”.