In the emblematic 2.55, we find the chain-braided leather and metal, wrapping around the wrist of the Place Vendôme, the octagonal dial represents the contours. For Chanel, she has her favorite colors: two needles affixed in total darkness, without numbers, a second hand, or even an index to come and disturb the depth. Released codes of the Swiss watch industry, Jacques Helleu First drew the Première so as to be light but stylish.
This year, the house looks over, not without admitting that “it was a true exercise in style to touch the icon” in the words of the CEO of Chanel Watches & Jewelry, Philippe Mougenot. There it is again lightened: updated so that the leather strap is removed to leave only the links relaxed. Simple but technically the new Première follows a minimal design, to suit all women. And as such, the house of Chanel, through a short film and fascinating sparkles, supports the timepiece 24h Parisian life–rectification of Paris. The bohemian Montmartre at BCBG Passy, are all enacted and celebrated in the streets of the city. Night and day, from evening until morning, regardless of clothing, each wife shows personalities that can accommodate the City of Light. And, to complete the presentation of the Première, an interactive experience invites you to analyze, in a dialectic of construction-deconstruction, all facets of this one, all the essentials of condensing Grande Mademoiselle.
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