The Fendi Logo And The Fendi Baguette: The Antonio López inspired SS 2022

For the Fendi SS 2022 collection, Kim Jones has once again opened the archives of the house, to let the Fendi woman emerge at the diapason of the disco-glam era of the 70s. It is into the ever so important work of illustration of Antonio López that Kim Jones dived in.

Fendi SS 2022: Kim Jones And The Antonio López Archives For Fendi

It is on a Milanese podium whose arches evoked the seat of the Roman house, the Palazzo della Civiltà, that the Fendi collection SS 2022 was paraded. Its inspiration is the fruit of Kim Jones’ (the house’s artistic director) research in the brand’s archives; in the footsteps of Karl Lagerfeld, from whom he took over, and of one of his close collaborators in the 1970s, an icon of the Studio 54 era, a certain Antonio López.

“He was a big, big fashion influencer to a lot of people, but people don’t talk about him that much. He had this relationship with Karl and with Fendi, and he helped to shape so many strong visions of women, because of the fact that he loved them: it seems very authentic and very now.” Kim Jones said about Antonio López. .

And on the Fendi silhouettes of the SS 2022, that is the disco-glam era of the 70s which seeps onto fluid or colourful pieces, pop and confidently chic! From Antonio López’s archives for Fendi, Kim Jones has extracted a Fendi logo especially designed by the illustrator. A hand-drawn logo, which Kim Jones used to compose a series of prints as a starting point for signatures for leather goods, lace and jacquard dresses!

On the accessory side, the impeccable artisanal techniques that forge the Fendi signature accompany new versions of the iconic Baguette and Peekaboo bags. Wholeheartedly fun and elegant, sometimes with fringes, these new versions accompany electric silhouettes designed for a fun and funky return to real life.

And the use of another of Fendi’s flagship signatures, the fur, attests a desired return of Kim Jones to flamboyant silhouettes and generously Fun Fur for Spring / Summer 2022!