Described by Silvia Venturini Fendi as “audacious, temporary but timeless, eccentric and out-of-the-ordinary”, the Fendi Baguette, loyal companion of Sarah Jessica Parker, has quickly become an international phenomenon. An avant-garde member of the “It-Bag” club. An object of desire with fashion icon status.On the Italian fashion house’s star item’s 15th birthday, Fendi dreamed up a lookbook of the bag’s short but rich history. 250 color photos of different versions of the mythic bag, from the basic to the elaborate: real works of art signed Damien Hirst, Jeff Koons, or Richard Prince. Sublimating an already sublime product and making a myth live for eternity: now that’sart!
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