The universe of Frey Wille contrasts with an ambient air, marking a veritable ode to life. Founded in 1951 in Vienna by Michaela Frey, the brand was at first a local artisanal workshop that worked with enamel. In 1970, Frey teamed up with lawyer/ accountant Friedrich Wille. Upon Frey’s death in 1980, Wille took the reins of the brand. Since he wasn’t an artist, he went back to school and signed up at the University of Applied Arts of Vienna. There, he made the acquaintance of Simone Gruenberger-Wille, who would become the lead designer for the company in 1981. This encounter was destined to be one of love; they were married just a bit later. Love has always been one of the brand’s sources of inspiration. Animated by an epicurean philosophy, Frey Wille’s jewels and accessories are an homage to life who’s lyricism plays out in the iconic collection Claude Monet. Abstract shapes with warm or cold colors play with depths amongst the jewelry. Metal becomes dense vegetation in the garden of Claude Monet.
As much artists as they are artisans, the brand’s designers also pay homage to the different movements that marked Art history. Here, Monet’s Nymphéas delicately embed themselves on your finger. Frey Wille Choose to mix the univers of the impressionist worldwide known with another kind of art, the Art Nouveau. An artistic movement that arose as a reaction to industrialization, imposes itself as a natural fit within Frey Wille’s workshops. To this estheticism of the 19th and 20th century, a neo-gothic style is added with a reference to the stained glass. The creation of one single piece goes through 80 different stages, the majority of which are scrupulously carried out by hand on enamel worked with 24-carat gold with utmost attention to detail. Passion, joy, life but also the idea of nature: all of these are immaterial values that Frey Wille’s creations allegorically represent in order to bring their clients art and joie de vivre on the daily. It’s true that the two are a good fit, for after all, savoir-vivre is an art in and of itself.
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