While the NFT are nowadays everywhere, the number of projects that are flourishing in the world of luxury : Gucci, Hublot, Dom Pérignon … What is the real contribution of this new concept which now seems to be inseparable from our luxury icons? Icon-Icon went to meet Pierre-Nicolas Hurstel, CEO and co-founder of Arianee, the...
Tag: luxe
Alpine A110 GT “Jean Rédélé”: A Centenary Celebrated With Dignity
A few days ago, Alpine fans met in Dieppe for the largest gathering of models from the Normandy firm: “1,000 Alpines for the 100 years of Jean Rédélé”. The event was held to celebrate the 100thbirthday of Alpine’s founder, Jean Rédélé. He founded Alpine in 1955, a name chosen in reference to his successes on...
BMW i4 Test Drive: The BMW Spirit Retained, Even When Electric
The BMW i4 is the new 100% electric sedan from the Bavarian firm. The i4 is the obvious competitor to the Tesla Model 3 and comes in two distinct versions. For a comfortable driving experience and maximum autonomy, the eDrive40 version should satisfy most customers, while the M50 version will appeal to those who like...
Land Rover Defender 130 – The Great Family 4×4
Here’s a new addition to the iconic Defender range from Land Rover, the king of off-roaders. To accommodate large families, Land Rover has just introduced the 130 version of its Defender, a model capable of seating eight people. the Defender 130 has three rows of seats and also comes with a range of standard equipment,...
Mercedes-AMG One: The Supercar of All Superlatives
This is the most powerful Mercedes-AMG in history: the Mercedes-AMG One. After several months of waiting, the German firm has presented the final version of its supercar, a model developed in collaboration with the Formula 1 experts at Mercedes-AMG High Performance Powertrains. Lewis Hamilton and David Coulthard were involved in the development of the car....
Mercedes-AMG Vision Concept : An electric supercar for 2025
Mercredes- AMG is one of the first truly sporty brand to focus on electrification. The Affalterbach firm intends to go even further and has just given us a first glimpse of its Mercedes-AMG Vision concept, which prefigures the style of a possible electric supercar by 2025. extreme both in its lines and in terms of...
Dior Aquarius: New chapter of the dior house table arts.
Cordelia de Castellane is once again inspired by the life of Monsieur Dior to offer a chic and inspired tableware! Dior Aquarius: tableware by Dior. It is a new collection dedicated to the arts of the table that delivers Cordelia de Castellane. An aquatic collection that draws inspiration directly from one of the properties dear...
Mercedes-Benz GLC: The star-studded Best-Seller is renewed.
The GLC was the best-selling Mercedes in the last two years. This is the importance of this model, and it is only natural that after about two years of career, the GLC will have a welcome new generation. “The new GLC perpetuates our design philosophy with its sensuality and, like our entire SUV range, radiates...
The Second Rolls-Royce Boat Tail marks the spirits In Italy
This is probably the most luxurious car on the planet. And perhaps the rarest and most expensive one. The second of the three Rolls-Royce Boat Tails was present at the prestigious Concours d’Élégance de la Villa d’Este, near Lake Como. And don’t you dare say that this Rolls-Royce Boat Tail is brown. The English firm...









