Luxury can go hand with hand with humanitarianism. The proof? Florentine fashion house Gucci’s “Chime for Change” campaign for the new Gucci SYNC watch. SYNC stands for “Social. Young. Network. Community.” By teaming up with MySpace for its campaign, Gucci is turning the musical platform into its new promotional terrain. Chosen to support this campaign that...
The universe of Frey Wille contrasts with an ambient air, marking a veritable ode to life. Founded in 1951 in Vienna by Michaela Frey, the brand was at first a local artisanal workshop that worked with enamel. In 1970, Frey teamed up with lawyer/ accountant Friedrich Wille. Upon Frey’s death in 1980, Wille took the...
These monumental symbols of elegance and femininity are discreetly sophisticated and have a retro vibe that does not make them any less contemporary and modern.
Since 1948, the Seamaster, cornerstone of Omega watchmaking, draws in divers and navigators like a moth to the flame. The challenge back then was to conceive a watch capable of resisting magnetic fields. Today, we can consider that mission accomplished. We had to wait for the SIHH press conference held on January 17th to hear...
1972: Gucci, the Florentine couture house, sneaks into the world of watchmaking. 2013: the Bamboo watch reinvents itself through a collaboration between Gucci Watch and Jewelry and Chinese actress Li Bing Bing. Some believe environmentalism and fashion to be incompatible. Whatever the case, taking advantage of the synergy of its jewelry as well as that of Nature, Gucci is innovating....
And if the best way to prevent time slips through your fingers could you give, without guilt, the new Tambour LV house? For the past eleven years, the Tambour watch – created in 2002 by the Parisian malletier – is the timepiece referenced icon crystallizing the philosophy of the brand. By bold design and shape...
Chekhov once said: “To know the sensation of happiness, you need just as much time as to reset your watch”. A mechanically-timed watch, wise and meticulous. A watch that excles in elegance and technology, still in development. An innovative watch. This is the happiness that Jaeger-LeCoultre has been giving us since 1833. To celebrate its 180th...
Abundant in femininity, the Ladymatic is getting an update. 1955: Omega is introduced on the watch market, a line of bracelet-style watches that practically exudes elegance and grace. The master of Swiss watchmaking has succeeded in recreating all the excitement stirred up by its ancestor, with the neo Ladymatic: reintroducing, in these times of change, a new generation...
Valentine’s Day is the perfect occasion to surprise your loved one. An occasion that Jaeger-LeCoultre is rising to by uniting its savoir-faire with that of Italian leathergoods brand Valextra. Together, they are revisiting the women’s version of the legendary Reverso. What better way to celebrate a timeless love than with a timeless watch? This is...
