“What’s the point of making clothes if you can’t do anything in them!” This advertising slogan from 1996 still resonates with our subconscious. From these quarrelsome whims was born the name Petit Bateau. Inspired by a French nursery rhyme, the brand rode on the success of its great innovation: legless underwear for children. This crème de la...
Category: Ready To Wear
Magical Lacoste!
Roland Garros has just began. The best tennis players gather for two weeks to compete. Who will gobble the other? Who will be the winner among Nadal, Federer and Djokovic? No doubt that the elegance will be the second winner during the French open. In such a competition, the crocodile brand is most likely to...
A Pleated Skirt Please
Fashion is an eternal cycle of renewal, shaped by our obsessions. Paris, September 2011: the iconic pleated skirt makes its comeback on the catwalk of the Fashion Week. For the spring-summer 2012 season, the pleats lose their rigidity and instead sculpt fluid and lucid silhouettes. So antique chic! High-waisted with retro print accompanied by a...
Chicissime Eres
A magnificent sun pampers your body as you lie out on a beach in the French Riviera; all the while, you’re slowly sipping a martini: summer is here. The only thing left to do is to set your sights on a deliciously chic Eres swimsuit. 1968: creator Irène Leroux founds the Maison Eres, effectively modernizing the...
Wimbledon 2012 Fashion By Polo Ralph Lauren
The sun beats down on a mesmerized crowd, their heads swinging from side to side to keep up with every second of the action. That satisfying “POP” of racket making contact with ball couples with the laborious grunts of the players themselves. The Wimbledon tennis tournament has been in full swing now for the past...
Balenciaga Biker Jacket
What if Irving Schott, owner of the fashion house Schott Bros in the 30s, hadn’t smoked Perfectos; what name would have been given to his famous motorcycle jacket, originally meant to protect biker boys and other road warriors? rn In the 70s, the Perfecto jacket was first adopted by rockers, then became a rallying point for...
The Ralph Lauren Polo
In 1972, four years after successfully launching a line of 26 neckties, Ralph Lauren decided to try the polo on for size. Sophistocated casual, all-American nonchalance: inspired by the American bourgeoisie of families in the Hamptons and prep school kids. The polo established the classic American or neo-British style of Ralph Lauren. The short-sleeved polo was then available...
The Hypnotic Magic Of Paco Rabanne!
Lydia Maurer will succeed Manish Arora as creative director for Paco Rabanne’s prĂŞt-Ă -porter line. The half-German half-Colombian is a graduate of the Berçot studio in Paris. Passing through Yves Saint Laurent and then Givenchy, the 29 year old stylist declared to Fashion Daily News: “The challenge will be to make the architectural and avant-garde spirit...
2012 Flashback: Stella McCartney’s Olympic Dress
Stella McCartney gave us a “summer” 2012 collection revolved around athletic details but still très chic. The Beatle’s daughter instils a fresh new air to the fashion world and reinvents the LBD. These swimmer inspired dresses are made out of paisley patchwork prints, fitted shapes, and sporty mesh. The keywords are, as usual, youthful casual-chic...
Fetch Me My Burberry
As King Edward VII used to say: “Fetch me my Burberry”. Believe it or not Burberry is more than a 150 years old. The British brand evokes the holy grail of trench coat. Just recall Humphrey Bogart in “Casablanca” or Audrey Hepburn at “Breakfast at Tiffany’s”. The whole Golden-Age Hollywood was seen sporting the trench...