The label, famous for its trademark down jacket, has also been able to reinvent itself. The brand’s keen following today is due to the fact that it masterfully transformed what was once a tasteless, unsightly article of clothing into an essential item for the winter months.
Originally produced for factory workers, the down jacket rapidly gained a cult following with champion skiers: its thermal technology was precisely what they needed to resist high altitudes. The 80s mark the jacket’s initiation onto the streets; it was now leaving the mountains to pursue a less provincial life! Lighter, more refined, the jacket’s popularity soon gained traction like a snowball. It regularly reinvents itself with quality designer collaborations (Balenciaga, Comme des Garçons) without missing a beat, climbing the luxury market all while keeping with its original mountainous origins.
In this polar world, Thom Browne is responsible of the Blue Line to man when the woman is dressed by Giambattista Valli for the Gamme Rouge Collection. This winter, the creator operates its excellence in the use of a plethora of real fur, associated with hyper-realistic skins and animating a contemporary zoo with well-known forms. They remind undoubtedly creative imagination of Inuit stories. The Roman designer competes humor in a collection highly recommended. Finally, last card of Moncler brand, the new M capsule line, designed by Mary Katrantzou. The figures fit into a three-dimensional ballet. The Queen of print signs a line in sober colors, leaving his genius burst in volumes.
Finally, wearing a Moncler means loving winter. In such a cozy cocoon, curling up in frigid weather is the only way to go! It’s the height of winter esthetic, without making you look like the Michelin man. The Moncler jacket, whether long or short, belted or straight, will add dynamic to any body frame. Elegance is incarnated in this down jacket that gives you the potential for seduction and the power to flirt with any Jack Frost you choose. Beyond appearances, once the cold kiss of winter arrives like an unwanted package from Siberia, your Moncler jacket will be there for you, always ready to be slipped on at a moment’s notice. A barrier against the weather who’s quality materials make for absolute comfort.
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