Millions of jeans and just as many stories to tell. The new Levi’s campaign is shaking up the rules: by introducing a digital platform that allows their immense international fan community to interact, the jeans manufacturer is turning its followers into a living shopfront for their mythic jeans. The project invites them to share their...
It’s a mixed shoe made of light and supple leather that the brand never ceases to rerelease, revealing season after season a different but always highly desirable style. The ultimate must-have from Diego Della Valle’s brand: the Tod’s “Gommino” Spilla. The perfect mix for this fall is right here: an androgynous charm, varnished leather and...
Ever since 2010, the two brands have been teaming up to create in total close to eight premium collections. By drawing upon their individual savoir-faire, Converse and Missoni are able to create a piece that is like a model of authenticity. This collaboration is now at its height ever since, in 2014, the reinterpretation of...
« All my dresses come from a gesture. A dress that does not reflect or does not make one think about a gesture is not the right one ».
In 1970, Miucci Prada gave a breath of fresh air to the brand and in doing so brought it into the big leagues of luxury fashion houses. At that time, the founder’s granddaughter released new lines of bags where she surprisingly used “vela”, in other words, parachute fabric. By tapping into the codes established by...
This colorful Brazilian flip flop, made of ultra-resistant rubber – and ONLY of this material – was born in 1962. Inspired by traditional Japanese zoris spotted in Hawaii by their creator, who was then in the construction business, it was originally worn by the poor workers of Brazil that saw in it a light, solid,...
“Atelier Versace is authentic couture. I wanted to honor construction and deconstruction, the provocation being the elimination of fabric to accentuate the modernity of the Couture.” Donatella Versace is reuniting with the very essence of her Couture for next season: a fashion balanced between the flippancy of the 50s and ultra-contemporary materials. 31 ultra-worked silhouettes,...
This collection presents some very urban silhouettes. More casual than everything Bouchra Jarrar has previously presented, her Perfectos, the designer’s piece of choice, are none the less attractive for it. Her version of this icon of character is made to be ogled. Bouchra Jarrar is switching into couture gear to revisit the Perfecto; studded with...
The distinction “Haute Couture” implies working with cuts and couture sewing. And yet there’s none of that here. “This is Haute Couture without the couture,” declared the Kaiser. Everything was cast rather than sewn. But there was still, silhouette after silhouette, the appearance of something so exquisitely splendid it could only have been created in...
In 1963, French tennis player Robert Haillet imagined the Stan Smith; the sneakers were officially put on the market a year later under the name Adidas Robert Haillet. But in 1973, the German brand Adidas inked a deal with the Stan Smith brand: in 1978, the sneakers would end up adopting the name Stan Smith...
