Tonic and refreshing. This is how one could qualify the new fragrance from the British brand. As unique as it is elegant, My Burberry eau de toilette is just like the icon that inspired it: the eternal Burberry trenchcoat. Just like their Fall/Winter 2016 runway, highlighting flowers and English gardens, My Burberry is a very...
Azzaro for Men
Her wish was granted in 1978 by perfumers Gérard Anthony de Firmenich and Martin Heiddenreich. Together, they would compose the first fragrance for men in the history of the Italian label: Azzaro for men. Pierre Dinand would design the flask in the pure tradition of esthetic codes of the era: amber glass, modern typography, and...
“Bois d’Argent” by Christian Dior
“It’s hard to imagine how much savoir-faire and precision a perfume requires. The creative process is so sweeping, so demanding, that I feel like I’m just as much a Perfumer as a Couturier.” In 1947, Christian Dior turned the rules of silhouettes upside down with his first couture collection. In that same year, the clothing...
Perfume: Love Story, by Chloé
It can be picked out from a crowd by its natural elegance, this modern day fairytale that starts with the freshness of neroli oil. Love Story by Chloé is a game of seduction, between him and her. This “her” is personified by the traits of Clémence Poésy. Just like the perfume, composed on a backdrop...
Jour d’Hermès Gardénia
Right from the start, Jean-Claude Ellena has sought to favor purity; through short formulas, as dense as haikus, his nose composes veritable olfactory poems. And ever since its birth, Jour d’Hermès has told a story: singular and universal, the saddler exhibits the legend of the renaissance of womankind and of her beauty bathed in the...
My Burberry : The Perfume Inspired by The Iconic Trench Coat
It’s hard to imagine fitting a trench coat into a bottle, but Burberry has done just that. Christopher Bailey wanted this nectar to be iconic, and what could be more iconic for the London fashion house than its timeless trench coat? The flask itself overflows with this inspiration. The usual honey color of Burberry’s trench...
Lipstick, An Invention From Guerlain
The first traces of lipstick appeared in ancient Egypt, in the days of the pharaohs. To make her lips more pronounced, Cleopatra used henna and crushed carmen. Starting in the 9th century, geishas of Japan would redraw their lips in a bright red with the natural pigment of a plant (beni-bana). In the 16th century,...
The New Miss Dior Hair Mist, Far From a Miss, Ever So Dior
She follows only the beating of her heart, listens to but a single song, and in the end incarnates a free and adventurous heroine. This “she” is Catherine, Christian Dior’s younger sister. After the darkest hours of the war, she chose to be full of life and desires. With the New Look, Christian Dior wanted...
Shalimar Souffle de Parfum
Shalimar Souffle de Parfum is like a delicately perfumed caress. Fashion house Guerlain is digging into exceptional essences for the formula for a new equation that takes off with lively and feisty notes of citrus, blossoming onto a bright armful of sambac jasmine. Then, the scent is exalted with a smooth-spoken sensuality when a brand...
Today, Chanel’s “The One That I Want”
Ten years ago, N°5 was a perfume for a woman – played by Nicole Kidman – a woman who’d decided to liberate herself from the constraints of reality. Living high up in a dreamy ideal, she renounced this desire and poetically came back to reality. Today, through the lens of Luhrmann, this woman, her skin...









