Right from the start, Jean-Claude Ellena has sought to favor purity; through short formulas, as dense as haikus, his nose composes veritable olfactory poems. And ever since its birth, Jour d’Hermès has told a story: singular and universal, the saddler exhibits the legend of the renaissance of womankind and of her beauty bathed in the light of Hermès. The best compliment he’s ever gotten about Jour? “The few women that admitted to me that they wore it to bed.” And so another encounter between Hermès and Jean-Claude Ellena could only end up in the elaboration of a fragrance extracted from a flower: a scent becoming the allegory for this femininity. Jour d’Hermès Gardénia is a profusion of flowers. At the heart of this bouquet is gardenia, a new enrapturing sensuality… Jour takes the idea of a “light presence” when a soft and silky nectar flows forth from this powerful floral bouquet.
Jean-Claude Ellena made the flower the symbol of this femininity and has composed this perfume like a single flower bouquet. It’s this abstract composition, mixing the odors of so many different flowers that none of them dominates, that bequeaths Jour’s new formula with a different facet of femininity, troubling and complex. Solar and vegetal, the evanescent odor evokes fresh jasmine in a light and airy wake that harmonizes marvelously with the gardenia. It’s this same gardenia that convokes perfumes of rose and tuberose in a dazzling complexion. To imprison the haloed notes of Jour d’Hermès Gardénia, Pierre Hardy created his very first flask: a creation imagined to be an object that is both modest and luxurious. A massive piece of glass, a square pedestal with rounded shoulders, the liquid suspended within the bottle. This is the magic behind a floral and carnal fragrance called Jour d’Hermès.
Leave a Reply