On Avenue Montaigne, Hôtel Plaza Athénée has opened a new chapter in its culinary story. Its gastronomic restaurant is now...
Grey Goose Brings Le Jardin Berry Rouge To Mimosa
Grey Goose brings Le Jardin Berry Rouge to Mimosa in Paris on September 19 and October 10, 2026, with botanical bouquets and personalised calligraphy.
Kenzo: Le Rouge Flower And L’Eau Ambrée, Two Colours Of Scent
Kenzo explores gourmand red and golden warmth with Le Rouge Flower and L’Eau Ambrée, two fragrances created by four distinctive perfumers.
L’Entropiste: Bertrand Duchaufour’s Art Of Contrast
Discover Dorian’s Spleen, White Blood and Jodhpur 6AM: three L’Entropiste fragrances exploring the art of contrast with Bertrand Duchaufour.
Louis Vuitton Since 1854: The Iconic Creations That Shaped The Maison
From the flat-topped trunk in Trianon grey canvas to the bags that now anchor a contemporary wardrobe, Louis Vuitton built its heritage on a single workshop gesture: protecting what you carry. A curated reading of the creations that have defined the maison since 1854.
Bell, The Iconic Helicopters Since 1935
Founded in 1935 by Lawrence Dale Bell, the American house gave vertical flight its most recognisable silhouettes. A curated selection, from the Bell 47 to the MV-75 Cheyenne.
Riva Since 1842: The Iconic Boats Born On Lake Iseo
From the 1962 Aquarama to the contemporary hulls drawn by Officina Italiana Design, Riva has been building a lineage of iconic boats since 1842. Six milestones that read like a way of living on water.
Falcon, The Iconic Dassault Aviation Jets Since 1963
From the Mystère 20 that lifted off from Mérignac on 4 May 1963 to the Falcon 10X that took to the air on 19 June 2026, Dassault Aviation has carried the precision of its fighters into business aviation. Eight Falcons that wrote the line.
Ferrari Since 1947: The Iconic Models That Wrote The Legend Of Maranello
From the 125 S first fired up in 1947 to the F80 of 2024, seven creations tell the story of how Maranello turns engineering into an object of desire. An ICON-ICÔNE selection.
Rolex Since 1905: The Iconic Watches That Shaped A Watchmaking Legend
From the 1926 Oyster to the Cosmograph Daytona, eight creations trace how Rolex built the grammar of modern fine watchmaking — read in the year the Oyster turns one hundred.
Chanel Since 1910: The Iconic Creations That Freed Elegance
From N°5 in 1921 to the 2.55 bag: the creations through which Gabrielle Chanel made elegance a freedom, from rue Cambon to today.
Cartier Since 1847: The Iconic Creations That Dressed Time
From the 1904 Santos watch to the Love bracelet: the creations through which Cartier turned the precious object into a language, from 1847 to today.
Lamborghini Temerario Super Trofeo: The Essence of Speed, Unleashed
When Lamborghini unveils a new race car, it doesn’t whisper — it ignites. On 8 November 2025, at the Lamborghini...
Bentley Continental GT Supersports: The Grand Tourer, Redefined for Pure Performance
Bentley has always known that true power doesn’t shout — it speaks with presence. On 14 November 2025, the British...
Reinventing Elegance: The Dior Bar Jacket
The Bar Jacket is described as “the quintessence of Dior elegance, an icon of the New Look.” It was first created...
LUXURY MEETS SPEED: LVMH’S 10-YEAR PARTNERSHIP WITH FORMULA 1
Ahead of the Grand Prix in Monza, often called the Temple of Speed, LVMH unveiled its vision for a new era where craftsmanship and...
Burberry Trench Coat: Timeless Elegance Meets Modern Craftsmanship
Under the visionary direction of Daniel Lee, Burberry’s iconic trench coat makes a striking return in the winter 2025 runway...
Chanel Elevates the Tweed Jacket into a New Era at Paris Fashion Week 2025
At Paris Fashion Week 2025, Chanel unveiled a renewed vision of its most iconic creation — the Tweed Jacket. In...
Richard Mille and McLaren: The RM 50-03 McLaren F1 Watch
Born from a bold alliance between high-precision watchmaking and track speed, the RM 50-03 McLaren F1 by Richard Mille pushes...
TAG Heuer Formula 1 Special Edition Senna
TAG Heuer Formula 1 Special Edition Senna – In homage to the legendary driver Ayrton Senna, TAG Heuer unveils a...
When Hogan Reinvents His Sneakers in the Los Angeles Atmosphere
It was towards the California coast that the Hogan House directed its desires to best capture the galvanizing atmosphere of...
Rose Kabuki, when Dior met Japan
Winter 1955. Barely disembarked on the French soil, the Japanese Kabuki company marches toward the Avenue Montaigne. Received with a...
The Aston Martin DB5: The James Bond Car
An association of icons since the 1960s, the Aston Martin DB5 is certainly James Bond’s car, but above all it...
The Return Of The Prada Re-Nylon Icon, 2020 Collection
The Pocono nylon that made the Prada wardrobe an epitome of modern luxury returns in a 2020 collection transposing for...