Anthony Vaccarello and Juergen Teller present a simple yet alluring sixties spirit campaign!
It blossomed in the spirit of Rive Gauche – YSL Rive Gauche. The new YSL campaign for Autumn/Winter 2020 orchestrated by the current artistic director of the house, Anthony Vaccarello, definitely plays with accents of photos that have become iconic. Like the founder of Yves Saint Laurent himself, posing flanked by his two muses, on the opening day of the famous Yves Saint Laurent Rive Gauche boutique revolutionized fashion for a long time!
It was in 1969 that Yves Saint Laurent revolutionized ready-to-wear. A less exaggerated vision of luxury that froze the YSL allure in everyone’s mind!
Captured by the revolutionary Juergen Teller – we owe him the revolution of fashion imagery operated in the 90s – the YSL campaign for the coming season holds well in this more anti-conformist spirit.
Camped by Grace Hartzel, the Saint Laurent woman exudes a bohemian spirit. The scarf tied in the hair is reminiscent of the one adored by Loulou de la Falaise! As for this ash blonde, and this stretched fringe, we can guess without hesitation the silhouette of Betty Catroux.
A photographic composition in black and white which freezes a little more the idea of a timeless and frankly dynamic style – YSL style.