In 1992, inside Yves Saint Laurent’s cosmetic laboratories, Terry de Gunzburg, then creative director for the brand, was working on a never-before-seen formula, capable of diffusing light on the face and blurring its imperfections. While most products on the market were contained in heavy and cumbersome packaging, Touche Eclat hit the shelves more sophisticated than ever, enclosed in a compact size gold applicator. In no time at all, Touche Eclat would achieve the ranks of a cult classic. Any woman could identify with the ad campaign, depicting an active and urban Parisian touching up her makeup in the rearview mirror.
Its success is so great that one Touche Eclat is sold in the world every 10 seconds. Its brush tip, practical and precise, allows you to follow the volumes of the face and correct the imperfections of a working woman; attractive to any generation and especially any skin tone. This revolutionary product combines the ease of a pencil with a quick makeup refresher. Now it’s easier than ever to give yourself a touch up and a flicker of light all in one click. A hydrating fluid emulsion instantly reveals the skin’s natural glow, perfects the relief of the skin, models the traits, and erases signs of fatigue and shadowy areas: below the eyes, underneath the chin, around the lips, and on the sides of the nose. Touche Eclat lights up the complexion and awakens a burst of freshness and light.
Quite simply essential, often imitated, never recreated, Touche Eclat is THE favorite of stars, top models, and makeup artists the world over. It’s became a beauty icon par excellence, so much so that Yves Saint Laurent’s new challenge is to to turn its mythic illuminating brush into a foundation.
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