Ambassador of affordable couture, Bouchra Jarrar cuts her work with extreme precision, analyzing the proportions with mathematical rigor. Her creations of timeless modernity have immediately convinced the fashion world with their elegant and pure silhouettes, creative style clashes amid flashy outfits. Her collections suggest femininity, revealed subtly, never too shrill. Devoted by the press at the presentation of her collection number 2, Virginia Mouzat – Figaro journalist at the time, now editor of Vanity Fair shows the ingenuity of the designer “her talent for rigor, holding the measured effects, anti-puffery is confirmed. Difficult to hold a line and a single, but Bouchra Jarrar, in a small white, black, gold, ivory and navy graphic, excels”.
This Moroccan girl, born in Cannes in 1970 was she destined to become a star in the fashion galaxy? Her interest in fashion would mature throughout her childhood, in the pages of magazines she discovered with curiosity. She moved to Paris at age 21 and graduated after three years of study at the School of Applied Arts Duperré. In 1996 she began working for Balenciaga, a happy collaboration that lasted 10 years. After Balenciaga, she continued her professional career with Scherrer and Christian Lacroix. The closure of the Lacroix house wan an opportunity in the form of a sign of destiny: it is time for her to run alone in the big leagues, “At one point I just felt that it was time to do what I could do: a ready-to-wear range” recalls the designer.
Her fashion is rigorous, nothing can surpass it. Yet the world of Couture is known for its opulence? Never mind, it offers creations that can be worn every day, from morning to night. Where do these ideas come from? “The hinterland of Nice and my Mediterranean roots nourish me. However, I try not to load up on influences because I prefer the sketch, stay minimalistic, leaving only the essentials. More than clothes, it is the woman who inspires me”, she says. After her Couture lines, the field of Ready-to-wear will be invested with the same requirement. For her latest Couture Spring-Summer 2013 collection, the designer scrolls between the silhouettes statues of the Bourdelle museum in the fifteenth arrondissement of Paris. The simply numbered collections trademark a range of very specific colors: black, navy blue, ivory and beige colors are the flagship of the brand. The silhouettes are always minimalist, chic and accurate. “I have an absolute love for the material, I know immediately how it will fall, how can we hold that the female body is sublime” and it shows.