The first version of the Range Rover came out in 1970, but it was far from the off-road limo we know today. In 1970, Land Rover expanded on their position as a manufacturer of powerful, rustic vehicles made for difficult terrain by introducing the Range Rover project – “an all-terrain vehicle with the comfort of aRover sedan.” For the first time, the British manufacturer bet on pairing solidity and beauty, efficiency and comfortable details. On June 17 of that year, theRange Rover was unveiled to the press in the wild landscape of Cornwallis. It was a far cry from the vehicle we know today, since its engineers wanted to preserve its practicality. Doubtful about the prospects for a 4×4 if it were to be too luxurious, they gave it an interior that could be power washed. Charles Spencer King imagined his ideal client as being a gentleman farmer. But soon, the Range Rover would go beyond its initial definition.
The world’s first luxury 4×4, it earned its pedigree in 1979 when it won the first edition of the Paris-Dakar. It would even go on to do it again in 1981. With time, successive models and versions would be improved; now in 2017 the manufacturer is introducing the new Range Rover Velar. With its visionary design and pure lines, the Range Rover Velar is a high-performing, luxurious, and refined SUV. Its avant-garde design combines an undercarriage line and a floating effect with the charismatic simplicity and ease that’s characteristic of the Range Rover line. “The Velar is an avant-garde Range Rover that brings a new dimension of prestige, modernity, and elegance to the brand,” says Gerry McGovern, the brand’s designer.
This elegance can also be found in the Jaguar XF Sportbrake, a new car being produced by the Jaguar Land Rover group. This vehicle tickles the senses with its proportions and technical exploits. With a new lighter platform made largely of aluminum, the Jaguar XF Sportbrake is a 4.95m estate car that has all the latest Ingnieum innovations from Jaguar Land Rover, whether in a 4 of 6 cylinder gasoline or diesel engine. But where the Jaguar XF Sportbrake really delights the masses is in being the official partner of the Wimbledon tournament – the oldest tennis tournament that began in 1877. On June 14, 2017, the Jaguar XF Sportbrake was presented to the public at Wimbledon in the presence of number 1 world champion and titleholder Andy Murray. On July 16, it will also transport the coveted trophy for the tournament’s finale!