The graceful return of a key piece from the “Sincere Chic” wardrobe of Prada – seen for the first time in 1999.
The anti-conformist Miuccia Prada has often created some of the most desirable items in fashion from the past thirty years. After the return of the Pocono, the Italian maison surprised the entire world with its 2020 Resort show through its latest remake to date – the iconic Bowling bag.
September 1999, Prada is a figure of a new luxury vocabulary: the “jolie laide”, a silhouette that is uninhibited and earnestly desirable, finding its culmination point in the Spring/Summer 2000 Collection. Baptised “Sincere Chic”, the show showcases the codes that have now become iconic for Prada. As it’s star – the unexpected and curved Bowling Bag.
It is an immediate success. The Prada store have to put in place waiting lists to manage the high demand for the Bowling Bag. Now reedited for it’s 20th birthday, the it-bag has also been reimagined.
In a color-block version that is more pop – the Bowling Bag preserved its silky-effect leather – a true savoir-faire of the Prada maison. A new vision of the icon, refined and extremely cool!