The Iconic El Primero by Zenith, Reinvented

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1969: Zenith’s experts brought the world a timepiece that would break all the rules and turn the world on its head. El Primero was and is the most precise series watch in the world. With a high frequency movement and emblematic design, El Primero incarnates all of Zenith’s philosophy – original aesthetics and on point technology. The design, as emblematic as it is fascinating, is identifiable upon first glance. The flag bearer of its on point mechanics, three counters, originally charcoal, blue, and light grey, are part of the same DNA as Zenith. Since this manufacturer aims to delight the eye, the watchmaking legend that is El Primero is today being presented within a duality of black and white shades.

The timepiece’s original aesthetics have preserved all their strength. An icon of the manufacturer, this feisty timepiece reveals its sleek allure within a duo of light and darkness. White on black or black on white, this new piece seems to sketch out and capture the completeness of a timepiece with a seductive aura that’s more than sure of itself. The legendary El Primero by Zenith dressed in black and white forms a contrasting duo. With a deep black ceramic aluminum case, a dark-to-light dial with three counters, a perforated rubber bracelet – a snapshot of a watch legend born in ’69.

An icon of the manufacturer, the El Primero watch incarnates high mechanical precision and immovable charisma. Zenith is now dressing its icon up with contrast. This new color pairing makes for a whole new sense of completeness: the deep black cases of these two new El Primero 36’000 VpH watches each sport a high frequency chronographic movement. The column wheels, signature of Zenith’s expertise, accompany this 5Hz beating heart for a display of up to 1/10th of a second. This sturdy morsel is then stylized upon contact with a black rubber bracelet, recalling the indissociable nature of the brand and the richness of its traditions. After all, as is said of Zenith’s pieces: “Legends are forever.”


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