Clare Resort 2014 / Baylee Fall-Winter 2013-2014
This unique idea for naming a line of bags was borrowed from the founder by Clare Waight Keller, creative director since 2011. The brand has already been propagating its decidedly French and elegant approach for sixty years now. This spirit, this attitude, feminine, relaxed, liberated. The spirit of Chloé is that of a person, born when Gaby Aghion baptized her “luxury ready-to-wear” brand with the first name of her childhood friend: Chloé. The name rolls off the tongue with aplomb, as if eternally young and impudent. Gaby found that the name evoked that of a fortune teller. The ironic thing is that, in her wake of luxury and haute couture exigence, would follow Yves Saint Laurent with Saint Laurent Rive Gauche or Givenchy in 1956. In those days, Chloé was the reflection of an attitude of a group of friends who were swimming in the romantic Parisian sea of la vie bohème.
For this fall, on the arm of the ageless woman that Chloé is, Clare Waight Keller is placing the ideal: an everyday bag – made of supple and versatile leather, dressed in warm colors. A major piece for a new wardrobe, it borrows its lines from “all the classic boyfriend style bags that I love. Simple in its shape, practical and with an elegant attitude.” recounts the designer. A bag with an entire personality: two-toned, shaped like a bowling bag – another legacy of the founder – it’s illuminated with metallic details, notably a plaque on the bag, and a zipper made of tiny links. On the shoulder: a modifiable strap. In the hand: two straps who’s tone jars the entire body. The bag’s volume makes it even more desirable just as Chloé attitude calls for insouciance and chic; in two words – rebel chic.
For the 2014 Resort collection, Clare Waight Keller lends her name to one of her creations. Just like its predecessor, Clare adopted the strap for efficiency noticed, modern and chic. The proportions are definitely new, while keeping the feminine spirit of the brand. In this idea of renewal, metallic bar frame with smooth geometric lines to give expression to the gentle characteristic waves of the mind Chloe, while dialogue between materials and effects bar. The bag keeps the seriousness of her outfit although its content seems endless.
Far from the rigidity and coldness abhorred by their founder right from the start, Chloé’s bags are a synonym of elegance and exhilarating sophistication. The Baylee assuredly contains this assurance that lends itself to the fantasy of every woman. With one clip, its appearance vanquishes and becomes tenderly chic. One of the most anticipated, from Hong Kong to Shanghai, Tokyo to New York and Paris, Chloé will only sell it in its 5 flagship stores, since July 31st. As for the ABC collection’s “C”, it should be making its arrival in January 2014. But for a modern and chic bag, the name Clare seems perfect.
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