The Boy.Friend Watch Takes On Tweed

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“I really feel at ease in an old suit, but not in one of those vulgar or heavy fabrics… Oh no! Certainly not… I’m actually the one who taught the Scottish how to make light tweeds. I tell you, it was tough to convince them!” The story of Chanel and tweed includes travels, contact, risk-taking, and especially the union of the male wardrobe with that of an audacious female. Transgressive for her era, Chanel’s silhouettes are today renowned as being the height of good taste, as much so for their comfort as for their simple but powerful lines.

And so Chanel’s watches capture the essence of the Mademoiselle’s creation within a timepiece that, in addition to evoking her great love story with Boy Capel, makes use of a metal bracelet engraved with the legendary tweed motif. Born from an enameling of steel threads, this bracelet is not lacking in technical prowess: to recall the richness of the fabric, the tweed motif is precisely and profoundly marked. But, just like Coco Chanel’s graphic creations, the timepiece maintains a great amount of flexibility to make for a comfortable wearing experience. With this checked fabric definitively attached to the Boy.Friend watch, tweed seems to be bringing out all the qualities that will make this timepiece the most desirable object of the fall.

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