With a front row hosting the brand’s ambassador Novak Djokovic, Caroline de Maigret, Aymeline Vallade, Guillaume Canet, and Marie-José Perec, Lacoste made a much-awaited comeback to Paris. After 14 years at New York Fashion Week, the brand’s current creative director Felipe Oliveira Baptista created a collection that ties together the two extremities of the exotic animal that is the modern day Parisian. With rare dexterity, Felipe Oliveira Baptista composed an ideal wardrobe inspired by the ghetto codes of the Matthieu Kassowitz film La Haine, and the bourgeois codes of Eric Rohmer’s Conte d’été.
“Lacoste has always been a brand worn by sociological extremes. At the beginning, it was very implanted in the bourgeoisie since tennis was a rather elitist sport, but in the 80s and 90s, it came down to the streets with kids dressed in Lacoste tracksuits,” explains the label’s creative director. The result? The future “it” piece for Spring/Summer 2018. The 21st century tracksuit is adorned with the iconic braided cords from the Lacoste jacket, but it approaches next season with a chic and casual look. This sportswear wardrobe is adapted to city life and features navy blue and white, the emblematic colors of Lacoste.
“All the borders between what is sportswear and what we wear to work are falling down. As a designer, it’s a very interesting moment to push these reflections further,” added Baptista. Upon seeing his Spring/Summer 2018 collection, it’s clear that the brand’s creative director wasn’t mistaken. Highly desirable, each of his pieces opens a new page in the story of the crocodile label.
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