The legendary Rouge Dior was created in 1949 with a formula enriched in hyaluronic acid, with the intention of applying intense color onto lips, a sensation of absolute comfort. Red… Red was the color that Christian Dior chose. Red is the color of joy and happiness. Tyen, the current director of makeup creation, talked about the first shades while affirming that they were made for someone who is “ready to stage her life”, since “nothing is sadder than a mouth that isn’t colored.” Red… It’s also the color that’s adorned the lips of Dior women since 1947. When Tyen created Looks – a complete makeup line – he offered bold colors every year, always in line with the label’s haute-couture collections.
Since its creation, the lipstick has been released in more than 500 colors. Its box? A silver case that easily slides into a purse, or a crystal obelisk that can be placed on a vanity. With Monsieur Dior, fashion wasn’t limited to a specific field; with Dior, fashion flirts with the seventh art. The King of Couture was indeed known for having been a costume designer for films. So, when he thought up Rouge Dior, he pushed his creation studios to take inspiration from lighting techniques on film sets. Ever since, his lipstick, with its Color Reveal complex, has created something like a light screen that projects pure, glimmering color onto hydrated, perfectly contoured lips. Not even the death of the couturier in 1957 could put an end to this moving story, between cinema and the label at 30 avenue Montaigne. The fame is still there; this year, Dior is counting on Natalie Portman to be their femme fatale. Following in the footsteps of actress Monica Belluci, the “Black Swan” will make use of her gracious beauty in contrast with the vibrant Rouge Dior, symbol of female impulsiveness. Dior has already unveiled one shot (for now): in it, the brunette looks defiant with a tube of Rouge Dior in her hand, her lips colored with the icy red. Its charm is hypnotizing…
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