Inez van Lamsweerde/Vinoodh Matadin. Pretty Much Everything

Icon-Icon Opinion : 

Another style, another iconic photographer. The duo Inez van Lamsweerde and Vinoodh Matadin are the creators of a slick but quirky style.

What immediately strikes you about the style of this duo is the technical and aesthetic sophistication of their work. A refinement which, instead of locking itself into sterile spheres, moves towards an freaky vision. Among the early adopters of digital photography, their early use of photo editing techniques defined their iconic signature. A trademark that they are still working on today.

A book that is essential for understanding the contemporary direction of fashion photography – photography that aims first of all to highlight the subject rather than the fashion object!

Authors: Penny Martin, Michael Bracewell, Olivier Zahm, Bruce Sterling, Antony, Glenn O’Brien

Publishing House: Taschen

Publication Date: November 2011

Photo duo van Lamsweerde and Matadin destabilize the polished surfaces and easy labels of consumer culture. Their imagery floats between fashion and art, between elite and mainstream, and between registers and references including Gothic, androgyny, comedy, eroticism, and image manipulation. This Collector’s Edition, with an original silk-screened poster, covers two decades of their genre-fluid work.