Author: Bernard Olliver

Publishing House: Solar

Publication Date: April 2016

An exceptional, first-hand account of the revival of the Alpine brand.

From the first meetings with Caterham in 2011 and the subsequent joint venture, to the delivery of the first car to a customer, and even to December 2018, this book also allows us to look at the veryconstructed process of designing a car, the new Alpine A110.This story is first and foremost that of the human adventure of a small group of over-motivated people who have relaunched this mythical brand. This large-scale project included the design of a new sports car, the Alpine A110, the relaunch of the brand at the marketing level, relying in particular on the commitment to endurance racing and digital marketing, and the creation of a specific sales network carrying the brand’s fundamentals. This relaunch is today on the way to success: the Alpine A110 is praised by the French and international press, has received many awards much sought after by manufacturers (Most Beautiful Car of the Year, Performance Car of the Year …) and was regularly given winner in comparisons with sports cars of famous competitors (Alfa Romeo, Lotus, Audi, BMW, Porsche …), even in the German referencemagazine!