Gucci is committed to circular fashion with its Gucci Circular Lines collection – an inspired and committed initiative, staged by Harmony Korine with Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild!
Off The Grid, The First Gucci Circular Lines Collection
Alessandro Michele captured like few designers the needs of his time. And this time, it was towards circular production and inspired but responsible fashion that he turned all his creativity to the Gucci house.
Off The Grid, The Collection
Alessandro Michele looked at the first Gucci collection produced in circular production – and the result places the house in echo with the times. Aimed at those who wear what they think is right, the Off Grid Gucci collection is exclusively made from recycled, organic, natural and sustainable materials – in particular ECONYL®.
This nylon, regenerated from destructive plastic waste, transforms and becomes material for luggage, accessories, shoes and ready-to-wear. These plastics harmful to marine life and likely to end up in landfills thus transmute to become genderless icons of the Gucci style .
Highly stylized and always so refined, the pieces of the Off Grid collection once again demonstrate the potential of up-cycling.
“The collection is the result of teamwork; everyone brought something to it. And in the campaign too, there is this idea of dialogue between people to build something new. I imagined that we could build a treehouse in a city center, all together, like children playing in the park. Because we all need to build this house or to discover that our planet exists, even where it seems not to be there, or it is far away ”explains Alessandro Michele.
Off The Grid In Campaign With Jane Fonda
And to embody these values, Gucci relied on the presence of Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild!
In front of the camera of photographer and director Harmony Korine, these activists, artists, actors or actresses camp a group of city dwellers who have made a rustic cabin, built in a tree in the middle of a gigantic modern metropolis of concrete and glass, their safe haven.
A refuge from destructive conformism, the cabin, a small wooden structure, contrasts sharply with the smooth, vertical skyscrapers that overshadow it. Fantastic images where its vegetation and poorly assembled boards echo the craftsmanship of Gucci. High facing the concrete.
The experience of the sublime thus comes from the respect for the knowledge that Alessandro Michele for Gucci intends to lead towards new possibilities.
A campaign in harmony with the Off Grid collection – an ode to ingenuity and the ability of Gucci fashion to generate happiness and curiosity. Without hurting the planet.