My Burberry Black: The New Perfume for Women

Once more, the new Burberry fragrance is redefining the rules of women’s perfumes. By taking the idea of a naked body covered up by a Burberry trenchcoat, the scent translates this sensual element, this sensorial ecstasy. Composed by nose Francis Kurkdjian in collaboration with Christopher Bailey, My Burberry Black fuses the odor of jasmine and peach nectar – there, vanilla and candied rose meet to give this scent its vivacity and sweetness. The signature note of rose at the heart of My Burberry gives a sugary touch, while a rich note of amber patchouli balances the perfume to round it out with a profound and captivating finish.

My Burberry Black is put in an amber-colored flask whose lines reflect the details of Burberry’s black Heritage trenchcoat. Its somber stopper evokes the distinctive buttons, and an English gabardine bow hand-tied in Castleford, Yorkshire, pays homage to this rain-resistant fabric invented by Thomas Burberry over a century ago.

To incarnate the new Burberry woman, the brand brought in Mario Testino to shoot this campaign under the creative direction of Christopher Bailey. With Lily James in her first appearance in a global ad campaign, the brand also brought out a new interpretation of the song I Put A Spell On You by British singer-songwriter Duffy. And since Christopher Bailey’s version of Burberry intends to delve into new media, Burberry launched their campaign first on Snapchat. Check it out now online or on the screens of the Coventry House in Piccadilly, London.