In the Isabel Marant for H&M grab bag of offerings, everything goes with everything, since Isabel is convinced that style is first and foremost a question of attitude. By taking the most iconic pieces from her dressing room, a timeless ready-to-wear collection, where Boho elegance espouses rock’n’roll nonchalance ends up creating an essentially Parisian look. This style is sure of itself, sportswear, and cosmopolitan, with all the charm of perfection that is made more sophisticated by a tiny imperfection. With an effortless touch of chic, Isabel Marant is seducing us with a collection composed to encourage you to freely interpret your basics: from the fringed boots and XXL boyfriend coats that made her famous, to a chunky knit cardigan – the quality of the pieces is irreproachable. It seems that particular attention was paid to each and every one of them. No surprise, then, that the small fluid dresses are able to excite and incite such passions. A big spongy grey sweater is also included, vivifying all the desirability of this capsule collection.
A compilation of some of her well orchestrated partnerships that has all the spirit of Marant: “I create clothing that is easy to wear and mix.” The designer is the incarnation of fashion: a natural woman that makes a strong personality and discretion correspond in her clothing. Quite simply, a cool gal. For H&M, she reflected on what pieces she wouldn’t want to lose under any pretext. And so, she’s reused her best creations in a final act of rebellion. This iconic, discreetly sexy look that we know her so well for is adapted to men for the first time. Indeed, the Swedish giant left a blank slate to her to make three collections, all in the same spirit, giving life to cool and easy clothing, topped off with a few minute details, that you can wear effortlessly. Next November 14th will be the send-off for the Isabel Marant x H&M line for women, adolescents, and men – a first and last time for the moment.
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