The Louis Vuitton checkerboard is not just a simple print – it has become a staple the house diverted from Marc Jacobs to Virgil Abloh, but it is first and foremost a firewall against counterfeiting. The LV Checkerboard As Old As the Eiffel Tower In 1889, all of Paris was busy and bubbling with the...
Tailor-made orders and wildly practical innovations, the Louis Vuitton trunk exceeded expectations making the wildest dreams come true since 1854. The history of Louis Vuitton is undoubtedly linked to that of the boom in transport at the turn of the 20th century. The young Louis Vuitton had the eye, and the right one. During his...
By naming it “Jackie 1961”, Gucci signs the return of an iconic bag – a bag so named after Jackie Kennedy. Gucci’s Jackie Becomes 1961 Jackie Imagined at the dawn of the 60s, the Jackie bag by Gucci has become the icon of a lifestyle. A lifestyle typical of jet setters of the 1960s and...
Its name was Constance, until the divinely fashionable intervention of Jackie O. Jackie O And The House Of Gucci 1958. The Gucci house publishes a bag made to fit gracefully under the shoulder. Unisex and cut from a malleable leather – it’s called the Constance. And it clearly has all of Gucci grammar: green-red-green stripes,...
It all began with the death of Guccio Gucci, famous founder of the Tuscan luxury house, and the takeover of the company successively by his sons, Aldo, Vasco, Ugo and Rodolfo. Using the initials of the maker of Gucci, Aldo Gucci gave birth, in tribute to his father, to the famous “double-G” logo. From its...
Recognizable in the blink of an eye, the Gucci signature tells the story of the founder, and the inspiration at the heart of his house. 1921. When Guccio Gucci founded his house in Florence, the man already had experience, inspiration and a clear vision of fashion behind him. Former employee of the Savoy hotel in...
Echoing the very particular period that the world is going through, the Tod’s house is embarking on an ambitious project – Tod’s Together, or Italian generosity. Tod’s Together, A Multiple Project The idea of Diego And Andrea Della Valle As we know, the group founded by Diego Della Valle is committed to more than one...
How Diego Della Valle made the small factory from which he inherited one of the most important groups in luxury. Diego Della Valle, An Italian History “This is my story. Even today, I need to touch the leather.” Diego Della Valle’s words resonated with his family history. What we know Tod’s today as a flourishing...
After the monastic allure of Chanel’s previous Couture collection, Virginie Viard says: “I wanted complexity, sophistication.” The Chanel Haute Couture 2020 Collection, Opulence And Extravagance “I was thinking of a punk princess coming out of the Palace at dawn. With a taffeta dress, voluminous hair, feathers and lots of jewelry. This collection is more inspired...
Virginie Viard has made Gabrielle Chanel’s past a chic and spiritual echo. Who was Mademoiselle Chanel? Virginie Viard wound up the thread, drew on the origins of Coco’s creativity, the purpose of her Haute Couture 2020 collection. As a child, Gabrielle Chanel, with her sisters, was dropped off by their father. The Abbey of Aubazine...
