Create a “falsely innocent sensuality”, the ambitious promise of Baby Doll the new mascara line by YSL.
Black fetish, flirty brown, bold blue and indiscreet purple are the four captivating shades of Baby Doll, the new Volume Effects Mascara by Yves Saint Laurent. Baby Doll in pink calligraphy adorns the side of the case, which resembles a luxurious pen. A concentration of beauty that retains thousands of pigments. In one gesture, the “intuitive” brush separates, coats, and thickens lashes to infinity. Building on one’s eyes to attract everything nearby thanks to this universal enhancer that magnifies women with a stroke of a magic brush.
Who other than Cara Delevigne could incarnate the Baby Doll with such excellence, A young lady that Yves Saint Laurent depicts as “impertinent, petulant and gay, who dares to express her desires and moods”. The top model known for her freshness on podiums and in life, interprets a young BCBG girl who, in putting on her BabyDoll mascara, is assailed with reminiscences of happy memories and unspoken fantasies. At the sound of Chuck Berry’s “Oh Baby Dolls”, reinterpreted for the occasion by the group La Femme, we are thrown into a candid dream of an insolent femme fatale. Baby Doll, “more than mascara, its an attitude” .
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