The new Miss Dior ad campaign has just been released. Present and accounted for is the new face of the Miss Dior bag for 2012: Mila Kunis. Pulling the strings behind the scenes are photographer Mario Sorrenti and Carine Roitfield, ex editor-in-chief of Vogue France, for the styling. A few shots in, you’ll find Mila...
Author: Icon-Icon (Sébastien GIRARD)
The Unavoidable Messenger bag
Hauling around your gear in style: mission impossible? Not if you opt for a messenger bag, the most “in” bag right now! An unavoidable signature look for chic city-dwellers, the messenger bag has been spotted on anyone who’s anyone, from Claudia Schiffer to super fashionista Alexa Chung. Before being a hyped up accessory, the messenger...
J’adore by Dior
There are some perfumes that seem to have always existed; we feel like they’ve accompanied us since forever. Marlene Dietrich, Grace Kelly, Greta Garbo, and Marilyn Monroe never knew J’adore by Dior, and yet, their presence in Jean-Jacques Annaud’s commercial is natural, even rooted in a compelling necessity. J’adore is a fragrance for the quintessential...
The Speedy Handbag Fall 2013 by Louis Vuitton
At Louis Vuitton, one seeks emotion. Marc Jacobs signs for next winter with the silhouettes from the 20s. On the arms of these night birds, the Speedy bowling bag surrounds itself with a retro style and fine decadence. If the dimension is preserved, the bag is wrapped in a new dress: made of goose feathers,...
The Red Carpet Mascara : Diorshow Iconic Overcurl
“Cinema, like painting, shows the invisible”, Godard once said. Cinema is a sacred place of creation and metamorphosis, born from imagination in the here-and-now. In the world of film, the costume envelops its character and extracts their purest essence, turning them into a captivating icon like Marlene Dietrich as Lola-Lola in “The Blue Angel”. This...
Shalimar De Guerlain: A Perfume Legend
In 1828, Pierre-François-Pascal-Guerlain uttered the golden rule for the Guerlain designer brand: “Make good products, and never surrender quality. For the rest, have simple ideas and apply them scrupulously”, Shalimar is a worthy illustration of this. This perfume, created in 1925 by Jacques Guerlain, is the product of pure chance. Indeed, it is said that...
Chanel Glamour Sunglasses
At Chanel, glasses are a religion, able to be adopted along with the chic and timeless rules of the brand. “Sunglasses are like eyeshadow: with them everything looks younger and more beautiful.” This is the mantra of Karl Lagerfeld, creative director for the Parisian couture house. Chanel was one of the first luxury ready-to-wear brands to...
The Repetto Ballet Slippers
In 1959 the iconic heroine of “And God Created Woman”, Brigitte Bardot, ordered a pair of carmine Cendrillon slippers for her role in the film. Soon the Cendrillon model, just like its owner, reached the height of iconic status in shoes and became a symbol of elegance à la Parisienne. The following year, it was Audrey Hepburn’s turn to wear...
The Dandy Grande Date
Jeweler Chaumet has a thing for dandies. Since 2003, Chaumet has been paying homage through its Dandy watch collection to illustrious gallants such as Prince Anatole Demidoff, Robert de Montesquiou, Boni de Castellane, Marcel Proust, and Sacha Guitry, all of them formerly loyal customers of the brand. Chaumet is adding to its Dandy collection, the...
Petit Bateau: Panties For the Masses
“What’s the point of making clothes if you can’t do anything in them!” This advertising slogan from 1996 still resonates with our subconscious. From these quarrelsome whims was born the name Petit Bateau. Inspired by a French nursery rhyme, the brand rode on the success of its great innovation: legless underwear for children. This crème de la...








