Released in October 2013 by Laurence Benaïm and Murray Moss, the book Histoire de Baccarat intimately whispers the most beautiful of the brand’s secrets through over 300 photographs and brand new drawings issued from the brand’s archives. Following this glossy paper marvel is an exhibit that goes back on close to 250 masterpieces at Baccarat’s...
Author: Icon-Icon (Sébastien GIRARD)
Emprise by Louis Vuitton
Enter the world of Louis Vuitton’s mysterious jewels and watches in this artistic video featuring its “Emprise” watch. The video plays with a color scheme filled with black and gold, representing the timeless feel of this watch and the house in general. Directed by Surface to Air Studio and Raphael Giannelli-Meriano (Slowdance), this video does not fail...
Lacoste Celebrates 80 Years of Its Polo
It’s been just over 80 years that René Lacoste Polo imagined the L.12.12. and today it remains an icon in the world for menswear. For the occasion, Lacoste has partnered with Mnstr Agency to create this campaign to start a truly global movement on social networks. The best contributions will be illustrated by an artist,...
The Sofia Bag by Louis Vuitton for Spring 2014
It is not surprise that Marc Jacob’s long-time friend, Sofia Coppola, played a role in the Spring/Summer 2014 campaign for Louis Vuitton with a new Sofia bag. Jacobs has often been quoted explaining that this filmmaker has been his muse for many Louis Vuitton products. The new Sofia bag comes in two sizes and plays...
Hans Wilsdorf On Watches
«My personal opinion…is that pocket watches will almost completely disappear and that wrist watches will replace them definitely! I am not mistaken in this opinion and you will see that I am right.» Hans Wilsdorf, Founder of Rolex
Dries Van Noten on display at the Musée des Arts Décoratifs
A member of the «Six d’Anvers» movement, Dries Van Noten is part of an avant-garde wave characteristic of Belgian fashion. For his first exhibit in Paris, he’s inviting spectators into a new project of confrontation, a multiphase discussion. Immersed in an intimate journey, the visitor won’t find a classic retrospective told from a third-person point...
Coco Mademoiselle by Chanel
The French House signs a new campaign for Coco Mademoiselle, headlining Keira Knightley in the role of the mysterious heroine. Knightly has already playd this role in two former ads as well. The British actress seduces a handsome stranger before fleeing into the splendor of the French capital, Paris. The new ad will be on screens on March 21st.
The Sarcastic Junk Culture by Moschino Fall/Winter 2014 Collection
As the new artistic director of Moschino, Jeremy Scott made news all over the world with his Ronald McDonald inspired pieces. Jeremy Scott himself has always been a fan of “junk culture” and made sure to bring out Moschino’s original vision of making fun of traditional fashion in a very sarcastic way. This led Scott...
The Altiplano 40mm Date by Piaget
Since its founding in 1874, Piaget made sure to have the means to materialize its boldest and most successful ideas. From design to production, Piaget’s timepieces are fully borught to life by both the watchmaking factories including one near Neuchâtel and one in Geneva. The research, development, manufacture, assembly and adjustment are performed with a patience that belongs only...
Dior’s SoReal Sunglasses
Discover the SoReal sunglasses by Dior in this magical video featuring the light new frames. Available in a lighter tortoiseshell version or a bold black, as seen in the video, the SoReal sunglasses seem like the perfect accessory for the upcoming warmer seasons.





