Gucci Première is an arresting nectar composed of a mixture of sophisticated wood and sensual musk, added to white blossoms, an effervescent bergamot, and leather. This perfume oscillates between strength and sensuality, just like the concept that it hopes to be the scent of: timeless Hollywood glamour. The perfume is the finishing touch to an outfit; no surprise then that Gucci Première is inspired by a collection of the same name, seen for the first time in Cannes: bewitching evening dresses, thought up for Hollywood stars. In its perfume form, Gucci Première is here to pay homage to the star inside each and every woman. Frida Giannini, creative director, adds: “Gucci Première is feminine, fascinating, and as seductive as the perfect evening dress.” The allegory for cinema is followed through right up to the flask that encloses it. The gold-colored flask is perhaps even subtly reminiscent of a certain statuette…
The bottle’s aesthetic unequivocally evokes all the glamour and pomp of a film premiere. So who else but a contemporary actress to incarnate the spirit of this fragrance? For her unique allure, Blake Lively was chosen because she incarnates the classic values of Hollywood just as much as she possesses the charisma, style, and intelligence of a modern icon. She is, for Frida Giannini, “the perfect muse for Gucci Première”. The ad campaign’s staging proves her right, since under the direction of Nicholas Winding Refn, noteworthy for the film “Drive”, Gucci Première and Blake Lively come together around the beauty of an arresting moment where Blake appears in a sumptuous dress while primping for the red carpet: a film premiere, an Oscars ceremony… any of these could sum up the growing power of a perfume that takes its time to blow you away.
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