ICON-ICON - Creation Stories

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La Grande Table du Plaza Athénée: French gastronomy enters a new chapter

On Avenue Montaigne, Hôtel Plaza Athénée has opened a new chapter in its culinary story. Its gastronomic restaurant is now...

Grey Goose Brings Le Jardin Berry Rouge To Mimosa

Grey Goose brings Le Jardin Berry Rouge to Mimosa in Paris on September 19 and October 10, 2026, with botanical bouquets and personalised calligraphy.

Kenzo: Le Rouge Flower And L’Eau Ambrée, Two Colours Of Scent

Kenzo explores gourmand red and golden warmth with Le Rouge Flower and L’Eau Ambrée, two fragrances created by four distinctive perfumers.

L’Entropiste: Bertrand Duchaufour’s Art Of Contrast

Discover Dorian’s Spleen, White Blood and Jodhpur 6AM: three L’Entropiste fragrances exploring the art of contrast with Bertrand Duchaufour.

Louis Vuitton Since 1854: The Iconic Creations That Shaped The Maison

From the flat-topped trunk in Trianon grey canvas to the bags that now anchor a contemporary wardrobe, Louis Vuitton built its heritage on a single workshop gesture: protecting what you carry. A curated reading of the creations that have defined the maison since 1854.

Bell, The Iconic Helicopters Since 1935

Founded in 1935 by Lawrence Dale Bell, the American house gave vertical flight its most recognisable silhouettes. A curated selection, from the Bell 47 to the MV-75 Cheyenne.

Riva Since 1842: The Iconic Boats Born On Lake Iseo

From the 1962 Aquarama to the contemporary hulls drawn by Officina Italiana Design, Riva has been building a lineage of iconic boats since 1842. Six milestones that read like a way of living on water.

Falcon, The Iconic Dassault Aviation Jets Since 1963

From the Mystère 20 that lifted off from Mérignac on 4 May 1963 to the Falcon 10X that took to the air on 19 June 2026, Dassault Aviation has carried the precision of its fighters into business aviation. Eight Falcons that wrote the line.

Ferrari Since 1947: The Iconic Models That Wrote The Legend Of Maranello

From the 125 S first fired up in 1947 to the F80 of 2024, seven creations tell the story of how Maranello turns engineering into an object of desire. An ICON-ICÔNE selection.

Rolex Since 1905: The Iconic Watches That Shaped A Watchmaking Legend

From the 1926 Oyster to the Cosmograph Daytona, eight creations trace how Rolex built the grammar of modern fine watchmaking — read in the year the Oyster turns one hundred.