Vertu Ti, the New Luxury Mobile Phone

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A sumptuous and delicate line coupled with a sensationally on point technology. The new Ti smartphone from Vertu isn’t done tickling our senses yet. For the eyes: a 9.4 cm screen in sapphire crystal, offering an extraordinary image resolution and an unparalleled scratch-resistant protection. The traditional and emblematic Vertu logo is ever present, here encrusted in rubies. The camera boasts 8MP with an automatic focus and a double LED flash. The front camera, with 1.3MP, is even compatible with Skype.

For the sense of touch: its titanium structure offers a visual and physical lightness, all while granting this smartphone with the most solid of quality. The pinnacle of chic, it is finished off with leather inserts. For the ears: this tiny marvel is decked out with stereo speakers, performing at an unmatched level of symphonic sound. As for its technological aspects, its internal memory holds up to 64GB. Its operating system is Android Ice Cream Sandwich, making for a more intuitive, interactive, and all-around pleasant experience. This is indeed a new experience, the Vertu Ti is the first Vertu phone to come out since the company’s acquisition by investment firm EQT, taking over where Nokia left off. The included interface and technologies are at the same level of quality as the materials used. And for a little added privilege: the well-known Concierge Vertu service will provide custom-tailored assistance and recommendations for any and every situation, creating a Vertu community in the meantime.

This little gem, what with its luxurious design, should be proud to incarnate exceptional English craftsmanship. Each piece and each step of the assembly is done by hand. Every Vertu phone boasts its creator’s initials on the exterior of its case, making for a prestigious singularity. Ignacio Germade, global head of Vertu’s design department, has commented on the origins of this unique product: “Vertu Ti is a crucial product for Vertu, it resulted from the meeting between modern technological elements and the timelessness of Vertu design. Our longstanding clients will appreciate its style, its weight, and its materials while those who still need to discover our products will be attracted by its pure and elegant lines, the feeling of an incomparable experience, and the modern functionality of the device.” The Vertu Ti, aka the art of combining practicality, innovation, and luxury. Seneca the Younger once said: “All virtue is founded on moderation”. The Vertu Ti is the epitome of this moderate immoderation, mastered and worked to perfection.

Article co-written with Fanny Bouton (www.1000110.com)

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