September 1990. Paris and New York still carried the faint scent of a decade of excess when this floral perfume, with accents of rose and violet, came into full bloom: Trésor by Lancôme.
Sophia Grojsman created this perfume so it would “give the urge to subdue”. She imagined a perfume centered around rose otto, symbol of passion. Notes of peach and iris add a fruity touch to the mix. The base notes are equally captivating and mix together amber, musk, and sandalwood. Its bottle is a re-release of the first edition of Trésor created in 1952 by Georges Delhomme. It takes the form of a transparent inverse pyramid that reveals the pinkish liquid within.
Isabella Rossellini incarnates this new perfume in an advertisement directed by Peter Lindbergh. She’s depicted as a woman in love, her calm serenity a far cry from the excesses of the 80s. The actress is pictured on Paris’ fabled Place du Trocadéro, a smile on her lips, as she runs towards her male love interest to the tune of a piano sonata. It’s “a story about eyes meeting, a love story that evokes the universality of femininity”. This is what Youcef Nabi, president of Lancôme International, had to say about Trésor.
Leave a Reply