“I wanted to be remembered for introducing a British touch to this French brand. They’ve always had English designers, but I wanted to bring the influences and cultural references that I grew up with. I came today with the athletic pants, the lumberjack shirts and the musical references that matter in England. I wanted all of it to be a part of Chloé’s codes,” announced Clare Waight Keller. And the creative director’s bet clearly paid off. By injecting a dose of British cool into the aesthetics of the Chloé girl, Clare Waight Keller definitively brought a youthful new wave to the spirit of the founder, Gaby Aghion. Backstage, she describes the Chloé girl upon her arrival in 2011 as “much sweeter than today”. For her latest collection, a psychedelic and lax attitude accompanies the Chloé girl.
Yes, “the Chloé girl is still a girl. She’s not a woman. A girl that’s very confident in herself and very feminine.” That’s why she unleashes a wardrobe inspired by the 1968 film Yellow Submarine – accepting her psychedelic ravings and aware of her dreams. The contours of faces can be found on large knits, with hippy smoke rings on the hand-designed mustard and khaki prints of short and light dresses.
This is translated first and foremost by the lightly wavy and tastily-colored coat – short with bamboo buttons and made in a pale pastel color, this must-have for Fall/Winter 2017-2018 has a chic and cool attitude. Light with a tomboy side and a mix of male/female, the key piece in Clare Waight Keller’s wardrobe promises to delight fans of Chloé one last time.
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