Virginie Viard has paraded the Chanel Cruise collection in Monaco – the Rock having a particular resonance in fashion and the attitude of the woman imagined by Coco Chanel, then Karl Lagerfeld!

Chanel Cruise 2023: Monaco GP, Chanel Tailor & Signatures

If the Rocher de Monaco has long been a flagship destination for the Chanel Cruise parades, it is because the city holds a special place in the very history of the house..

Already in the 1920s, when Mademoiselle discovered Monaco through Diaghilev’s Ballets Russes, which she financed discreetly… Coco Chanel contributed to the social and artistic life, which from then on takes up residence in the heart of the Hotel de Paris Monte-Carlo.

With Dali, Visconti and Picasso With Dali, Visconti and Picasso… Picasso, with whom she will work on the costumes of the ballet Le Train Bleu – initiating pieces between the swimsuit and the jersey; a collection that is now considered the first of the summer season.

From her villa La Pausa, which she had built in 1929, Coco’s collections are infused with the chic and glamour of Monaco. En 2022, après Karl Lagerfeld, l’actuelle directrice Virginie Viard rappelle à elle cet héritage pour la collection Croisière Chanel 2023 Mais elle y injecte le glamour tonitruant du GP de Monaco pour mieux faire vrombir les pièces phares de la maison. In 2022, after Karl Lagerfeld, the current director Virginie Viard reminds her of this legacy for the Cruise Chanel 2023 collection. But she injects the thundering glamour of the Monaco GP to make the house’s flagship pieces roar better.

Among them, the iconic tailor meets the key colors of Monaco and its Grand Prix – red and white coming, in the abstract weaves of the Lesage house, to marry her with panache.

In a similar register, Chanel’s favourite material, the tweed, is embodied in a fabric woven from images of cars massaged on the starting grid of this mythical stage of F1.

As for accessories, Monaco’s slot bags and other fantasies were reminiscent of the chic playfulness with which Karl Lagerfeld worked on his collections for the house on Rue Cambon.

A collection full of symbolics, applauded by Princess Caroline, Charlotte Casiraghi, Kristen Stewart or Vanessa Paradis, to discoverhere.