Everyone remembers their very first Loden; everyone remembers its comfort, its features and its characteristic cut. However, if you think that the name refers to the fabric it’s made of, think again. Loden is actually the production technique used to make the coat. It consists of unique properties such as being waterproof and resistant to any and everything thanks to the raw sheep’s wool that it’s made of.
Its story begins in the Middle Ages, when the peasants of Tyrol, Austria and the Dolomites, a mountainous region in Italy, used it to create folkloric costumes. Records from the year 1060 show that land owners accepted payment in Loden, proof of its importance. The legend of the Loden coat starts with Emperor Francis-Joseph I of Austria and the initial production of white Mössmer tissue. Loden went from a rustic material to an elegant fabric when merino wool was added to it; at the same time, a new range of color choices left the original shade of grey behind and saw the blossoming of black, red, and white. Following the royal example, the Hapsburgian nobility of the 19th century took advantage of the technique to produce mountain and hunting clothing, establishing the color that would become its most emblematic in the meantime: green.
It wasn’t until the 70s that Schiaparelli and Hermès expanded the possibilities for loden by incorporating the notion of the “dandy”. Emblematic figures would be adorned with this chic and timeless coat, just like the famous fictional detective Sherlock Holmes or Luciana Pavarotti in the Visconti film “Ludwig”. For LodenTal Andrea Provvidenza adopts a manner anchored in timelessness and resists current inconstant and fleeting trends to give a successful combination of tradition and canons Loden sewing workshops Neapolitan. Italian brand LodenTal has passionately thrown its hat into the ring by reinterpreting the cut and the details and adding a more contemporary color palette to this icon who’s success has already been established by Biffi in Milan, Barney’s in New York, and Colette in Paris. Nevertheless, for his second collection, Spring-Summer 2014, they don’t hesitate to trifle with the codes confiding the printed to Allegra Hicks, fashion and interior designer, creating a colorful and playful spirit of modernity.
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