Louise Trotter and her teams imagined a universal dressing room with the collaboration of Th o Curin — the world’s first collection named after a disabled athlete…
The Lacoste Crocodile, Theo Curin, and Inclusiveness
For the first time in its history, Lacoste partners with a disabled athlete to design a collection within universal reach, and it is actually a first in history itself!
“The fact that a brand like Lacoste asked me to set up a collaboration like this shows that things continue to move in the right direction. What I liked was that I was involved in every step of the design process: choosing products, colors, adaptations, etc., and also that it was a universal collection. It is a great pride for me!” said Theo Curin.
The outcome? A collection designed with the quadri-amputee swimmer and Lacoste’s artistic director around the idea of inclusiveness. The Theo Curin collection is inspired from the swimmer’s practice: from the logo to the dressing room, each element is inspired by the life of this exceptional athlete, known for his latest performance: swimming across Lake Titicaca!
It was a joy and an honor to work with Theo on this unique project. He is an inspiration to all of us and his enthusiasm and determination have driven us to new levels of creativity!” said Louise Trotter, Creative Director Lacoste.
Precisely, the expertise and iconic Lacoste signatures are transformed for the occasion.
For example, the iconic buttons on the Lacoste polo have been replaced by pressure, a special attention to detail directly inspired by Theo’s daily life. The Lacoste crocodile naturally remains. It is in a film that the Th o Curin Lacoste collection takes on its full meaning: a film shot by the BETC team after a year of following athlete Th o Curin, from his preparation for the Titicaca Challenge, to the design of his collection. A human and aesthetic adventure to discover here.