While so many creations from the post-war period today belong to a long-gone past, the Grande Reverso Ultra Thin 1948 hasn’t lost a bit of what makes up its current character. The piece that celebrated its 17th anniversary in 1948 is now more modern than ever in 2014. Its characteristics were timeless right from the start. The watch and its reversible casing, its hands, and intense blue index, anchored themselves in the times of an era of avid renovation. Created in an era where all efforts were concentrated on technical progress, where the precision of watches just kept growing, the Reverso was characterized by its extraordinary alliance of aestheticism and technical prowess. Ever since, this wise mixture of elegance and athleticism have risen to every aspiration, illustrating the savoir-faire of the manufacturer Jaeger-LeCoultre.
In 2014, this brand payed homage to the watch that would pave the way for the “Fabulous Fifties”. With its stainless steel casing, the Grande Reverso Ultra Thin 1948 resuscitated the spirit of an era past. Its comfortable dimensions and generous surface, highlighted by a stupefying thinness, are today able to cater to the owner’s desire for customization. Make no mistake: refinement, savoir-faire, and aesthetic purity here add up to much more than just a functional timepiece, assuming in addition that of keeper of memories. The casing with its emblematic gadroons keeps all the exaltation of freshness of the steel that made it famous. But this year, the Grande Reverso Ultra Thin 1948 chose to reinvent itself by making itself available with an alligator leather bracelet adorned with a steel pin buckle. In an era where punctuality no longer constitutes a luxury but rather a necessity, the reliability of its mechanics remains an essential. The Grande Reverso Ultra Thin 1948: only available in Jaeger-LeCoultre stores.
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